- Get Your Search House In Order For The Holidays
Metrics Insider, Stephen DiMarco - Friday, November 6, 2009
The numbers are in. The National Retail Federation (NRF) is, not surprisingl ...
- Moxie Builds Advertising Tools Based On NLP
Online Media Daily, Laurie Sullivan - Friday, November 6, 2009
Natural Language Processing (NLP) technology has become the framework for a platfo ...
- The Click Is Wagging the Dog
Metrics Insider, Josh Chasin - Tuesday, November 3, 2009
According to the most recent Interactive Advertising Bureau Internet Advertising Revenues Repor ...
- EyeWonder Adds 'Visibility' Metrics
Online Media Daily, Mark Walsh - Monday, November 2, 2009
EyeWonder has introduced a new set of metrics telling marketers how lo ...
- Proving The Value Of Impressions
Online Spin, Joe Marchese - Tuesday, November 3, 2009
When a Web site is served up onto a consumer's computer, wi ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- Prediction: Video Takes Bigger Piece Of Ad Budgets In 2010
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
During the keynote at OMMA Video in Los Angeles Friday, Ross Levinsoh ...
- Marketers' Yawn: 'The Recession is Over'
Online Spin, Kendall Allen - Monday, November 2, 2009
It seemed to be another one of those weeks when "the-recession-is-over"speak spike ...
- How Do You Value Your Performance Metrics?
Metrics Insider, Jodi McDermott - Friday, October 30, 2009
Return on investment of social media campaigns was a big topic ...
- Modeling Your Way To Better Campaign Results
Online Media Daily, Ayelet Nuta - Friday, October 30, 2009
With the recent New York Times article stating that Statisticians were t ...
- The Five Questions That Kill Marketing Careers
Metrics Insider, Pat LaPointe - Tuesday, October 27, 2009
As the planning cycle renews itself, you should be aware of fi ...
- Never Buy On CPM Alone
Online Spin, Joe Marchese - Tuesday, October 27, 2009
About a month ago, Shelby Bonnie, the CEO of Whiskey Media, articulat ...
- It takes A Village Or A City And More...
Metrics Insider, Judah Phillips - Friday, October 16, 2009
Companies are more dependent on solid Web analytical data to drive increas ...
- Apple Grabs Top Spot On Millennial Ad Network
Online Media Daily, Mark Walsh - Friday, October 16, 2009
Apple became the top device maker on Millennial Media's mobile ad netwo ...
- Minimizing Measurement
Media Magazine, Mike Bloxham - Wednesday, September 30, 2009
It's integral to human nature that we ask questions. Similarly, it's pret ...
- The Lighter Side Of Metrics Today
Metrics Insider, Pat LaPointe - Tuesday, October 13, 2009
In the pressure of the current business environment, humor isn't lost. He ...
- Branding Online: A Perfect Storm
Online Media Daily, Rob Crumpler - Tuesday, October 13, 2009
Believe it or not, 2009 is shaping up to be quite ...
- The Evolution Will Be Tweeted
Metrics Insider, Josh Chasin - Friday, October 9, 2009
I believe that social networking is an evolution, not a revolution. ...
- Engagement: The New Frontier In Deliverability?
Email Insider, George Bilbrey - Tuesday, October 6, 2009
Recently there has been a great deal of buzz around the id ...
- Yahoo Innovation May Start With Shaking Up CPC
Online Media Daily, Laurie Sullivan - Tuesday, October 6, 2009
Yahoo may have signed a deal to have Microsoft power its back-e ...
- The Numbers Just Don't Add Up
Metrics Insider, Jim Sterne - Friday, October 2, 2009
A funny thing happened on the way to the CMO's office. Betwe ...
- Nielsen To Develop Online Planning Tool For UK
Online Media Daily, Mark Walsh - Tuesday, September 29, 2009
The Nielsen Company has been selected by UKOM, the UK Online Measureme ...
- Perverting Your Metrics
Metrics Insider, Pat LaPointe - Tuesday, September 29, 2009
A fake memo shows the way. Sample: "We can offer customers ...
- Keeping It CIMM-ple
Metrics Insider, Josh Chasin - Tuesday, September 22, 2009
By now many Mediapost's readers know about the formation of the Counc ...
- Q+A: Omniture CEO Josh James After Adobe
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Adobe announced intentions to acquire Omniture for $1.8 billion last week. ...
- Omniture, comScore Unveil Partnership On Heels Of Adobe Acquisition
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Omniture and comScore plan to unveil a partnership Monday that creates ...
- Confused? Three Must-Haves For Your Après-Recession Marketing Plan
Metrics Insider, Stephen DiMarco - Friday, September 18, 2009
The double-whammy of irrational consumers on top of a waning recession pos ...
- SFP 30: Not A Sunscreen, But A Self-Fulfilling Sales Prophecy
Publishing Insider, Steve Pelletier - Friday, September 18, 2009
I recently
posted about inventory strategies and specifically about "leftove ...
- The Dirtiest Word
Publishing Insider, David Koretz - Thursday, September 17, 2009
It has become the cheap word that every ad network, rich med ...
- Driving In The Rear-View Mirror
Online Media Daily, Jaffer Ali - Wednesday, September 16, 2009
If you don't see that the online media ecosystem is in distres ...