- Survey: 27% Of Marketers Suck
Metrics Insider, Pat LaPointe - Tuesday, May 5, 2009
A recent survey conducted by the Committee to Determine the Intelligence ...
- Mobile Spending: Q1 Gut Check
Mobile Insider, Steve Smith - Tuesday, May 5, 2009
Now that Q1 is behind us and mobile ad networks and publishe ...
- Lyris Adds Twitter Functionality
Online Media Daily, David Goetzl - Monday, May 4, 2009
Lyris, which offers a suite of tools to help maximize ROI f ...
- How Twitter Can Drive Your Bottom Line
Metrics Insider, Stephen DiMarco - Friday, May 1, 2009
"Yes, I have tweeted." If you're a fan of Stephen Colbert, you' ...
- Television Networks Need An Ad Quality Score
Online Spin, dave.b , Max Kalehoff - Friday, May 1, 2009
I believe in advertising, but I dislike most television commercials. That's w ...
- Ansin, Party Of 2: Your Table's Ready
TV Board, Frank Maggio - Friday, May 1, 2009
I just received word that Sunbeam Television Corp., owner of WSVN, t ...
- Two Weeks Later, Content Still Matters
Metrics Insider, Josh Chasin - Thursday, April 30, 2009
Two weeks ago in this space I wrote a column called "Do ...
- The Margin Of Error
Performance Insider, Luke Perrie - Thursday, April 30, 2009
One of the aspects of online marketing that makes it so fantastical ...
- ComScore: Video Viewing Up 11% In March
Online Media Daily, - Wednesday, April 29, 2009
U.S. Internet users viewed 14.5 billion online videos in March, representing ...
- Hitwise To Measure Canadian Online Usage
Online Media Daily, - Tuesday, April 28, 2009
Hitwise announced plans Monday to measure Internet usage in Canada. Hitwise wi ...
- Survey: Metrics Biggest Integration Obstacle
Marketing Daily, Karlene Lukovitz - Thursday, April 23, 2009
The ANA and the 4A's said that the solutions include becoming bett ...
- Online Ad Value -- Measurement Beyond the Click
Metrics Insider, Scott Hoffman - Friday, April 24, 2009
The worst-kept secret in online advertising is that click-through metrics only measu ...
- Starting Over
Performance Marketing Insider, Matthew Greitzer - Friday, April 24, 2009
Over the last few months we have watched our clients make so ...
- More On Mauled by Models
Metrics Insider, Pat LaPointe - Tuesday, April 21, 2009
In my last post, I described the challenge faced by a ...
- Perez Hilton Would Be Proud Of The Passion
Metrics Insider, Jodi McDermott - Friday, April 17, 2009
My post last month on unique visitors caused quite the uproar ...
- Does Content Matter?
Metrics Insider, Josh Chasin - Wednesday, April 15, 2009
Remember back in the Paleolithic era of the Internet, when people sa ...
- Quantcast Shifts Focus Of Audience Measurement From Users To Brands
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
At a time when the online advertising world seems to be shifti ...
- Performance Ad Metrics Slowly Shifting
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Ad metrics are changing. Conversions and order size will replace clicks a ...
- Different Strokes For Different Folks
Metrics Insider, Jim Sterne - Friday, April 10, 2009
We now know more than we can understand. We know more th ...
- CLEARLY Mark Cuban argues for HD
Media Magazine, Staff Writers - Monday, March 2, 2009
Few people placed bigger, earlier bets on the future of high-definition th ...
- Why Web Analytics Tools Fail
Metrics Insider, Judah Phillips - Thursday, April 9, 2009
In 2009, Web analytics managers have a multitude of different tools ...
- Internet Ad Revenues Cheat Sheet
Research Brief, Jack Loechner - Monday, April 6, 2009
Though it has been reviewed and editorialized, here are a few select ...
- Mauled By Models
Metrics Insider, Pat LaPointe - Friday, April 3, 2009
True story. A VP marketing at a global consumer financial services compa ...
- Winning The Game: How To Become A Moneyball Marketer
Metrics Insider, Stephen DiMarco - Friday, March 27, 2009
In his book, "Moneyball: The Art of Winning an Unfair Game," Micha ...
- ABC Selects VoloMedia To Measure Podcasts
Online Media Daily, - Thursday, March 26, 2009
ABC News announced Thursday that ad insertion and audience measurement for i ...
- It's All Relative
Metrics Insider, Pat LaPointe - Tuesday, March 24, 2009
Most new marketing initiatives fail to achieve anything close to their business-ca ...
- Unique Visitors Come In Two Shapes And Sizes
Metrics Insider, Jodi McDermott - Friday, March 20, 2009
Unique visitors come in two shapes and sizes -- the Web Analyti ...
- Bullish On Mobile
Metrics Insider, Josh Chasin - Tuesday, March 17, 2009
I've been thinking a lot about cell phones lately. I was t ...
- The Single Point of Truth
Metrics Insider, Chen Wang - Friday, March 13, 2009
As someone working in analytics, I always get very excited in learni ...
- Who's On Moody's Bottom Rung? Radio And Newspapers
MediaDailyNews, Erik Sass - Wednesday, March 11, 2009
Moody's Investors Services has introduced a new feature, "The Bottom Rung"--which lis ...