- The Medium Is The Metrics
Show Daily, Joe Mandese - Tuesday, June 9, 2009
With apologies to Marshall McLuhan, when it comes to advertising commerce, t ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- It's The Advertising Economy, Stupid
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Yeah, that’s what Quantcast’s Adam Gerber seemed to be suggesting while rampi ...
- What's Attribution? Maybe It's A Bit Like A Pick Play
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That's how FutureNow Founder-CEO Jeffrey Eisenberg described the online analytics buzzword ...
- Come On In, The Water's Fine (But It May Be Over Your Head)
Show Daily, Joe Mandese - Tuesday, June 9, 2009
That’s what Jodi McDermott seemed to be suggesting in her opening remar ...
- Report: Interactive Budgets Favor Familiar Formats
Online Media Daily, Mark Walsh - Friday, June 5, 2009
When it comes to interactive marketing budgets, companies are sticking with prov ...
- 7 Myths Of Metrics
Marketing Daily, Gray Hammond - Wednesday, June 3, 2009
To measure the right things the right way, we need to bewa ...
- Time Spent Is The Right Metric To Measure Engagement
Online Spin, Cory Treffiletti - Wednesday, June 3, 2009
If you're attempting to measure engagement online, you're most likely looking ...
- Backwards Think Sometimes I
Metrics Insider, Pat LaPointe - Tuesday, June 2, 2009
When I was younger and stupid, I used to spend lots ...
- ComScore Moves Beyond The Panel, Seeks to Measure the Internet 'Universe'
Online Media Daily, Gavin O'Malley - Monday, June 1, 2009
ComScore on Monday introduced Media Metrix 360 -- a new "panel-centric hybri ...
- BuzzLogic Unveils 'Conversational' Dashboard For Advertisers
Online Media Daily, Mark Walsh - Tuesday, June 2, 2009
BuzzLogic has launched a reporting and analytics dashboard that allows advertisers a ...
- Searching For A Job In Analytics?
Metrics Insider, Judah Phillips - Friday, May 29, 2009
As the economy sags along, with some signs of life, a f ...
- Smartphones Deliver More Than One-Third Of Mobile Ad Impressions
Online Media Daily, Mark Walsh - Wednesday, May 27, 2009
Smartphones made up only 12% of device sales worldwide in 2008 b ...
- Have Advertisers Outsmarted Themselves?
Video Insider, Anthony Bontrager - Tuesday, May 26, 2009
One of the greatest gifts the Web has bestowed on content owne ...
- Digital Summit Spawns Actionable Ideas
Metrics Insider, Stephen DiMarco - Friday, May 22, 2009
Last week marked the sixth anniversary of TNS Media and Compete's Digit ...
- Election Results In: Reality TV Stuffs The Ballot Box
TV Watch, Wayne Friedman - Friday, May 22, 2009
Two surprising finishes on "American Idol" and "Dancing with the Stars"? There ...
- 10 New Resolutions For The 2010 Planning Process
Metrics Insider, Pat LaPointe - Wednesday, May 20, 2009
As we approach the 2010 planning season, I always like to ta ...
- A Bleak Outlook for MySpace
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 19, 2009
It looks as though MySpace's last stronghold in social networking is abo ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Why You Need to Go To The Yale Club
Metrics Insider, Jodi McDermott - Friday, May 15, 2009
On Tuesday, June 9 at the Yale Club in New York Cit ...
- Bullish Numbers On Long-Form Video In The Short-Term
Online Media Daily, Gavin O'Malley - Thursday, May 14, 2009
Making the case for long-form video online, Hulu continues its explosive grow ...
- Google Digs Deep to Refine Search
Online Media Daily, Laurie Sullivan - Tuesday, May 12, 2009
Google on Tuesday began supporting two open standards to improve search resul ...
- Digital Revolution! Stay Tuned for Details
Metrics Insider, Josh Chasin - Tuesday, May 12, 2009
You'll see up there on the top of the page that th ...
- How Different Companies Are Measuring Engagement
Around the Net In Online Marketing, Ross Fadner - Monday, May 11, 2009
The consensus among online marketers and publishers is that clicks and CP ...
- Are We Shortchanging Ourselves In Ad Effectiveness Studies?
Metrics Insider, Chen Wang - Friday, May 8, 2009
When it comes down to measuring brand impact from a digital displ ...
- Click Forensics Identifies High Conversion Search Traffic
Online Media Daily, Laurie Sullivan - Friday, May 8, 2009
Click Forensics today released an updated traffic quality management platform that allo ...
- comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
Online Media Daily, Joe Mandese - Friday, May 8, 2009
CAPTIVA, FL - During the opening keynote at the Search Insider Summ ...
- The Influencer Algorithm
Online Media Daily, David Goetzl - Wednesday, May 6, 2009
Marketers place a lifetime value on customers with addresses on their ema ...
- 'Blame It On My Youth': Teens Aren't Quitting The Mall Just Yet
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
A new survey of teens commissioned by Seventeen magazine finds that fifty-thr ...
- Restaurant Outlook: Glimmers Of Improvement?
Marketing Daily, Karlene Lukovitz - Monday, May 4, 2009
Although hardly signaling a recovery, some of the most recent monthly indicato ...