That’s what Jodi McDermott seemed to be suggesting in her
opening remarks as chair of OMMA Metrics & Measurement (from here on known in the abbreviated reference of simply, OMMA Metrics).
“We will
be able to collect more data about people than we will ever be able to analyze,†McDermott said, showing a taxonomic slide that looked something akin to the New York Subway map grid, only
â€" if you can believe it â€" more confusing.
Sizing up the day, McDermott cautioned that the “word of the day†is not
“engagement,†though she said it would likely be heard over and over again throughout the day.
Instead, she said there would be a
litany of “buzz words,†and she even crafted an OMMA Metrics (& Measurement) bingo card, with the OMMA logo in the middle, surround by the following buzzwords/terms:
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