• by Joe Mandese , June 9, 2009

That's how FutureNow Founder-CEO Jeffrey Eisenberg described the online analytics buzzword du jour. Actually, he used a basketball metaphor to do it, the “assist.”

Describing a basketball play in which someone rebounds a ball off the boards, and passes it to someone else, who then passes it to someone who scores a shot, Eisenberg said:

“The assist would have gone to the second person, and the score would have gone to a third person, but the rebound would not have been counted.”