- 2009: Measuring Up
Metrics Insider, Josh Chasin - Tuesday, January 6, 2009
If, like me, you get a dozen or so MediaPost columns ...
- Out of Wrack
Media Magazine, Timonthy Sprinkle - Tuesday, July 14, 2009
Fox Networks Group head Tony Vinciquerra is not happy, and he doesn ...
- Contact: Gaming The Ratings
Media Magazine, kyle , Daisy Whitney - Friday, May 1, 2009
Views of TV content online is notoriously hard to compare to tradition ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- All in the Presentation:For Enfatico, change starts at the pitch
OMMA Magazine, Joe Mandese - Wednesday, April 1, 2009
I'm sitting in a conference room at 11 Madison Avenue, a facili ...
- Top Online Publishers
OMMA Magazine, OMMA Magazine Writers - Monday, June 1, 2009
Given the disparate nature of online publishing, there's probably no simple w ...
- What Americans Do Best
OMMA Magazine, kyle , Daisy Whitney - Monday, March 2, 2009
Internet users in other countries may boast magnificently faster connection speeds a ...
- WebU: Breaking Up with ROI
OMMA Magazine, Jeremy Hull - Wednesday, October 14, 2009
"ROI, we need to talk. I know we've been together for ...
- Direct Marketing on Steroids
OMMA Magazine, joe.h , Leland Harden, Bob Heyman - Monday, June 1, 2009
For most marketers, there is only one metric that counts: conversions. Th ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...
- 2010 Survival Guide: Performance Marketers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
There can be such a thing as too much sense of direc ...
- Weaning Off the Click
OMMA Magazine, kyle , Daisy Whitney - Thursday, October 29, 2009
Clicks have made us fat and lazy. And when we wind ...
- The Ratings Game
OMMA Magazine, kyle , Daisy Whitney - Friday, January 2, 2009
Who's watching what? That's been the question for advertisers since the da ...
- Metrics Focus: Bigger Is Actually Better
OMMA Magazine, Larry Allen - Monday, June 1, 2009
Resist commoditizing your inventory At the IAB conference in February, some speake ...