- The continuing misadventures of Facebook's Log In
Show Daily, John Capone - Wednesday, February 24, 2010
According to Experian Hitwise's Bill Tancer A year ago MySpace was t ...
- Media Insights Q&A with Bruce Tyroler
TV Board, Charlene Weisler - Wednesday, February 24, 2010
While there are many companies that are examining set-top-box data, Bruce Tyrole ...
- Pay Me My Money Down
Metrics Insider, Josh Chasin - Tuesday, February 23, 2010
Information, we are told, wants to be free. Well, teenagers want ...
- The Age Of Brand-Specific Data And The New Media Mix Model
Video Insider, Damon Bethel - Tuesday, February 23, 2010
For the last decade we've all been discussing how today's media landsca ...
- Death Of The Impression/Rise Of The Data Economy
Metrics Insider, Michael D. Andrew - Friday, February 19, 2010
The future of advertising is not about social, not about viral video ...
- What Old-Style TV Panel Data Can't Do
Online Spin, Dave Morgan - Thursday, February 18, 2010
After my speech at the Borrell Local Online Advertising Conference in N ...
- Email Analyst Sizes Up Reach
Online Media Daily, David Goetzl - Tuesday, February 16, 2010
Research firm Email Data Source (EDS) said it is launching a n ...
- Lose The Marketing Love Handles Without Lifting A Finger
Metrics Insider, Pat LaPointe - Tuesday, February 16, 2010
I got an email the other day from a marketing technology compa ...
- Analytic Vs. Audited Data: Yes, There IS A Difference
Metrics Insider, Peter Black - Friday, February 12, 2010
To start, analytics are not an audit. An audit involves a seri ...
- Marketing Firm Launches High-Tech Lab Complete With 'Candy Wall'
Online Media Daily, Mark Walsh - Wednesday, February 10, 2010
Picture a 2,100-square-foot facility, providing observers with seven different hidden camera angle ...
- What's In A Number?
Online Spin, Cory Treffiletti - Wednesday, February 10, 2010
Marketing is all about numbers. Whether you're building a brand or drivi ...
- DBG Boosts Analytics With Datran Media's Aperture
Online Media Daily, Gavin O'Malley - Monday, February 8, 2010
Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audien ...
- C3 And The Next Media Frontier: Set-Top-Box Data
TV Board, Ed DeNicola - Friday, February 5, 2010
The national television industry has every reason to congratulate itself for successful ...
- How To Avoid A 'Holey War' Of Spending
Metrics Insider, Pat LaPointe - Wednesday, February 3, 2010
My friend and business partner, Dave Reibstein of Wharton School, writes ...
- Rockhouse Partners 'Hell-Bent' For Metrics
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
A trio of former Ticketmaster execs on Tuesday debuted Rockhouse Partners ...
- From Black Box to Legos: Democratizing Behavioral Analytics
Data and Targeting Insider, Steve Smith - Friday, January 29, 2010
Back in the day... Yeah, here I go again, waxing nostalgic f ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Secrets Of Generating High-Scoring Leads
Performance Insider, David Dowhan - Thursday, January 28, 2010
The use of predictive modeling to score online consumer sales leads h ...
- Dynamic Logic Teams With Cymfony For Buzz Monitoring
Online Media Daily, Mark Walsh - Tuesday, January 26, 2010
Dynamic Logic is partnering with buzz-tracking firm Cymfony to incorporate social med ...
- Audience Insights, Not Audience Measurement
Metrics Insider, Stephen DiMarco - Tuesday, January 26, 2010
I find myself quoting Randall Rothenberg, Chairman of the IAB, more a ...
- Mobile Metrics Co. Ground Truth Emerges From Prolonged Stealth
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
A Seattle-based startup aims to give comScore some competition in the mobi ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- The Cost Of NOT Branding
Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
It's a simple formula: Recession requires more tactical spending. This year's budg ...
- Online Metrics: Trends For 2010
Metrics Insider, Josh Chasin - Tuesday, January 12, 2010
When I look back at my 2009 predictions, I feel pretty go ...
- The Marketing Kwan
Metrics Insider, Jodi McDermott - Friday, January 8, 2010
"Love, respect, community and money" tied into one word. That is wh ...
- Quantcast: Mobile Web Growing Fast
Online Media Daily, - Tuesday, January 5, 2010
The share of Web traffic from mobile devices increased 110% in Nor ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- Gartner Grabs Burton Group For $56M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 5, 2010
On the heels of its purchase of AMR Research, Gartner has acquir ...
- Forecast For 2010: Better Forecasting
Metrics Insider, Pat LaPointe - Tuesday, January 5, 2010
Yogi Berra said, "It's tough to make predictions, especially about the future ...
- Metrics Focus: Math Men
OMMA Magazine, - Thursday, June 24, 2010
"I shall be both dog and pony." - Roger Sterling, Mad M ...