- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- Why DeepSeek Isn't A Search Engine And What It Means For Advertisers, Google, Microsoft
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 26, 2025
An analysis of DeepSeek shows how it handles queries across key industri ...
- Microsoft Quietly Tests 'AI Search Mode' For Bing
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The mode looks different than Microsoft's Copilot, but is similar to Google ...
- Microsoft 'AI ROI' Guide: Analysis Changes Content, Targeting
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Conversational interactions that create dialogue between a consumer and chatbot or ...
- TikTok's Latest Offer: A Big One From Big Wyoming
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
People may think about Wyoming's wide-open spaces populated more with wildlife th ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2025
As AI becomes an integral part of the ad industry, quantum computi ...
- 3.know: Why You'll Be Marketing To - Not Via - AI
Media 3.0, Joe Mandese - Monday, February 17, 2025
Stop thinking B2C or B2B - the era of B2AI is up ...
- Perplexity Launches Deep Research Project
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2025
Perplexity became the latest AI company to release an in-depth research to ...
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
An independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Musk-Led Group Makes Bid For OpenAI
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
"No thank you but we will buy twitter for $9.74 billion ...
- Google, OpenAI Back Nonprofit To Foster Online Child Safety
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Google, OpenAI and children's gaming platform Roblox are among the firms backi ...
- Search, AI Engines Take On Specific Roles
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Search behavior varies significantly based on the type of information required, a ...
- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2B
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
LinkedIn increased its revenue over the course of 2024, according to ...
- Microsoft Ad Revenue Up 21%, Makes DeepSeek RI Available In Azure
MediaDailyNews, Laurie Sullivan - Thursday, January 30, 2025
Microsoft reported its Q2 2025 earnings Wednesday, showing its search and ...
- Perplexity AI Revises Bid For TikTok, Others Compete For Half-Ownership
MediaDailyNews, Colin Kirkland - Tuesday, January 28, 2025
Perplexity AI has revised its initial takeover offer for TikTok, which wou ...
- Advertisers Pay More For Google Clicks As They Adapt To AI-Driven Ad Services
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Ad click rates on Google rose 3% YoY for the third straig ...
- LinkedIn Helps Marketers 'Eliminate Waste' In New AI Targeting Campaign
MediaDailyNews, Colin Kirkland - Friday, January 17, 2025
In a new campaign, LinkedIn warns companies about the perils of accidental ...
- Microsoft Advances Pay-As-You-Go Model, Google Adds AI Free Services To Paid
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
Microsoft has released a pay-as-you go AI model allowing businesses to u ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
- Microsoft Serves 'Misleading' Bing Search Page, Looks Like Google's
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Microsoft Bing is serving what some consider a misleading page for search ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- AI Agents, 2025 Predictions For Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, December 26, 2024
The technology would support real-time ad bidding, personalize messages and budget allocatio ...
- Alphabet Sued By Popular Shopping Platform For $568M
MediaDailyNews, Laurie Sullivan - Tuesday, December 24, 2024
A subsidiary of Polish ecommerce platform Allegro, reportedly one of the mo ...
- Google AI Overviews Makes Major Transition
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
Traditional search engines from Google and Microsoft have skyrocketed, but newcomers a ...
- Microsoft Trained Small Language Models To Process, Better Understand Search Queries
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 18, 2024
Microsoft improved Bing with new large and small language models that t ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...