- Mobile Data: Off With The Old, And Keep It Off
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 10, 2015
Delete, restore, delete. These days, people are more interested in gaining contr ...
- Broadcasters Team To Push Local Content On Connected Devices
MediaDailyNews, Wayne Friedman - Tuesday, June 9, 2015
To promote and grow local TV news on mobile/connected TV devices, fi ...
- Apple Launches 'News' App To Replace Newsstand
Mobile Marketing Daily, Gavin O'Malley - Tuesday, June 9, 2015
Albeit in the shadow of its new music service, Apple just launch ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- Square Unveils Credit Card Reader That Takes Mobile Payments
MoBlog, Erik Sass - Wednesday, June 10, 2015
With Apple Pay and Android Pay, mobile payments are easier and mo ...
- Wireless Industry Sues Berkeley Over Radiation Warnings
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, June 9, 2015
CTIA-The Wireless Association is suing the City of Berkeley over a requireme ...
- Long-Form Video Catching On With Mobile Users, IAB Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
People are increasingly watching long-form video content via their mobile devices, rath ...
- Walmart VP Advises Retailers To Move From Print To Mobile, 'Quickly'
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Retailers should be "quickly" moving their advertising budgets away from print ...
- Messaging App Jott Works Without Data Plan Or WiFi
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 9, 2015
Challenging Facebook and other messaging services, an upstart named Jott is luri ...
- Some Publishers Wary Of Apple's "News" App
Around the Net in Mobile, Gavin O'Malley - Tuesday, June 9, 2015
The Washington Post’s Philip Bumb is not super excited about “News” t ...
- Facebook Sued For Sending Unwanted SMS Messages
Daily Online Examiner, Wendy Davis - Tuesday, June 9, 2015
A resident of New Mexico has sued Facebook for allegedly violating ...
- BT Success Will Measure Quad Play Numbers, Not Just Euro Football Viewers
London Blog, Sean Hargrave - Tuesday, June 9, 2015
Sky Sports can talk down the loss of European football to ...
- Mobile Video Brings Viewers Back To TV
MediaDailyNews, Wayne Friedman - Monday, June 8, 2015
Mobile video increasingly isn't just about short-form videos. A new IAB glob ...
- Why Am I Wearing This Apple Watch? Good Question
Mobile Insider, Steve Smith - Tuesday, June 9, 2015
The experience of wearing the Apple Watch for the past month ...
- 65% Prefer Store Over Online, Mobile; 85% Want to Touch, Feel Products
MobileShopTalk, Chuck Martin - Monday, June 8, 2015
While mobile shopping is big, shopping in a store remains a l ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
MoBlog, Steve Smith - Tuesday, June 9, 2015
An early example of branded live streaming from Bolthouse Farms tells ...
- Apple Deep Links Siri Into Apps To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2015
Apple has announced an application programming interface (API) to deep link conte ...
- John Malone Pushing For Full Liberty Global And Vodafone Merger
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
John Malone, America's "cable cowboy", is secretly pushing for a full-blown merg ...
- Lego Signs Tie-In Deal With The 'Angry Birds' Movie
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
Lego has partnered with Rovio Entertainment, creator of the Angry Birds franchis ...
- No Sound? No Problem, For Some Online Video Advertisers
Around the Net in Video, P.J. Bednarski - Monday, June 8, 2015
Marketers are using new creative strategies compared to those employed in class ...
- Verizon Should Stay Out Of 'Supercookie' Lawsuit, Consumers Say
Daily Online Examiner, Wendy Davis - Monday, June 8, 2015
Verizon has no right to involve itself in a class-action privacy lawsu ...
- Mobile Ad Impact Is Proximity- And Category-Sensitive
Data and Targeting Insider, Steve Smith - Wednesday, June 10, 2015
Proximity matters when it comes to mobile ad effectiveness, but not a ...
- Programmatic's Race To The Bottom Resisted By The Times' Quality, Bespoke Audience Data
London Blog, Sean Hargrave - Monday, June 8, 2015
As bidding on ad exchanges and programmatic platforms continues to send CP ...
- Snaps Unveils CMS For Branded Emoji Campaigns
Mobile Marketing Daily, Erik Sass - Friday, June 5, 2015
Snaps, which helps marketers engage with consumers' social worlds with branded emoji ...
- Forget Apps; American Signature Hands Tablets to Furniture Shoppers
MobileShopTalk, Chuck Martin - Monday, June 8, 2015
Retailers have been continually challenged with how to better engage with mobi ...
- Economists Use Mobile Data To Track Impact Of Mass Layoffs
MoBlog, Erik Sass - Monday, June 8, 2015
Mobile data is providing unexpected insights into all sorts of aspects ...
- Ad Industry Has To Solve Its VPAID Mobile Hang Ups
Online Video Daily, Irfon Watkins - Monday, June 8, 2015
HTML5 support was not added to VPAID until 2012. The repercussions ...
- Foursquare Taps Drawbridge To Use Mobile Data For Cross-Device Ad Targeting
Real-Time Daily, Tyler Loechner - Friday, June 5, 2015
Foursquare is getting in on the programmatic targeting game. The company h ...
- Is Mobile Data The Key To Audience Targeting Utopia?
RTBlog, Tyler Loechner - Monday, June 8, 2015
The shift Madison Avenue is making toward audience-targeting -- i.e., decoupling audienc ...
- Facebook Debuts Lite, New Android App
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 5, 2015
As part of a broader effort to reach people of all nationaliti ...