Foursquare is getting in on the programmatic targeting game. The company has announced a partnership with Drawbridge, a cross-device programmatic ad platform, to allow marketers to reach consumers via programmatic buying across devices.
The partnership is particularly appealing to marketers because it combines Foursquare’s mobile-based audience segments with Drawbridge’s cross-device buying and measurement technologies, the companies assert in a release.
In short, Drawbridge’s tech can take Foursquare’s mobile-based audiences and find them across other devices.
“We fundamentally believe that the places you go are the most powerful indicators of who you are," stated Eric Friedman, Foursquare senior director of global sales and revenue operations.