- Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021
Mobile Insider, Gavin O'Malley - Wednesday, February 1, 2017
By 2021, U.S. annual mobile ad spending will reach $72 billion, accordi ...
- Poor Q4 Earnings Result In Fitbit Plan To Lay Off 6% Of Staffers
Mobile Marketing Daily, Gavin O'Malley - Monday, January 30, 2017
The company expects quarterly revenue to come in between $572 million ...
- Facebook Debuts Marketing Mix Modeling Portal
MoBlog, Gavin O'Malley - Tuesday, January 31, 2017
As part of a broader effort to help brands track campaign performan ...
- SoundHound Raises $75M In Series D Funding To Further AI In Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
SoundHound on Tuesday announced $75 million in new funding. The company h ...
- Social Media Fuels 'Alt-Majority' Protests Against Trump
Around The Net in Daily Online Examiner, Wendy Davis - Monday, January 30, 2017
Social media is fueling a national protest movement against President Donald Tru ...
- Starbucks Bows Virtual Assistant
Around the Net in Mobile, Gavin O'Malley - Monday, January 30, 2017
Starbucks is rolling out its own Siri-like virtual assistant app, with whi ...
- Dating App Hinge Testing Personal Assistant
Around the Net in Mobile, Gavin O'Malley - Monday, January 30, 2017
Dating app Hinge is testing a personal assistant named Audrey. “Audrey will all ...
- Google AMP In News Section More Than Doubles Ranking Results
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 30, 2017
A Rank Ranger report published Monday suggests using Accelerated Mobile Projects (AM ...
- Internet-Connected TV Penetration Reaches 74%
Connected Thinking, Chuck Martin - Sunday, January 29, 2017
The television is becoming part of the Internet of Things in ...
- Court Sides With Gym In Robo-Texting Battle
Daily Online Examiner, Wendy Davis - Monday, January 30, 2017
A federal appellate court has dismissed a lawsuit alleging that the g ...
- Yahoo, Pizza Hut Team Up For Super Bowl Squares Pick'em
MediaDailyNews, Laurie Sullivan - Friday, January 27, 2017
Yahoo teamed up with Pizza Hut to launch a new digital ga ...
- Facebook Struggling To Monetize Messaging
MoBlog, Gavin O'Malley - Monday, January 30, 2017
Ahead of Facebook's fourth-quarter earnings report on Wednesday, analysts are reflecting ...
- Play Chipotle's 'Cado Crusher, Win Free Guac
Out to Launch, Amy Corr - Monday, January 30, 2017
Play now and save this coupon for free guacamole for Super Bo ...
- Rubicon Project, Tapad Partner To Expand Cross-Device Options
Real-Time Daily, Philip Rosenstein - Monday, January 30, 2017
Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campai ...
- Signpost Personifies AI, Takes Identity Targeting To Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 27, 2017
Signpost has integrated its artificial intelligence technology with Facebook, allowing Mia ...
- CBS' Star Power: Linear TV Promotions Push Premium Digital Content
TV Watch, Wayne Friedman - Monday, January 30, 2017
CBS is looking at a new marketing design, bridging traditional linear ...
- Great Year Ahead For Mobile-First Email Marketers
Around The Net In EU Email Marketing, Sean Hargrave - Friday, January 27, 2017
"Companies need to focus on the fact that emails will be re ...
- YouTube And Mobile Search Send Profits Soaring At Google
Around the Net In MAD London, Sean Hargrave - Friday, January 27, 2017
Growing advertising revenues from YouTube and mobile searches have powered Alphabet, t ...
- GOP Urges Pai To Nix Set-Top-Box Reform
Daily Online Examiner, Wendy Davis - Friday, January 27, 2017
A proposal to let consumers replace set-top boxes with apps "remains ...
- GoDaddy Launches GoCentral, Integrates With Email
Email Marketing Daily, Jess Nelson - Thursday, January 26, 2017
GoDaddy launched GoCentral on Wednesday, a Web site builder with a s ...
- Email Marketing Is Mobile -- Why Aren't Your Campaigns?
EuroMail, Sean Hargrave - Friday, January 27, 2017
The majority of emails are now opened on a mobile device, ...
- 5 Necessary Conversion Rate Optimization Resolutions For 2017
MediaDailyNews, Nazli Yuzak - Friday, January 27, 2017
Improving CRO is often overlooked, although it remains a critical strategic compone ...
- Is Mobile Search Cannibalizing Google's Core Search Business?
MoBlog, Gavin O'Malley - Friday, January 27, 2017
Along with the continued strength of YouTube, Alphabet on Thursday credited mobi ...
- Adsquare Launches U.S. Operations With New York Offices
Real-Time Daily, Philip Rosenstein - Friday, January 27, 2017
Adsquare, a mobile data exchange platform, announced on Thursday the launch ...
- Microsoft Bing Revenue Rises 12%, Google Mobile Search Leads Alphabet Gains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 26, 2017
Microsoft and Alphabet reported fourth-quarter revenue Thursday. Both companies experienced an upti ...
- Mobile Search Quenches Valentine's Day Impulse Purchases
SearchBlog, Laurie Sullivan - Friday, January 27, 2017
Optimizing search campaigns for Valentine's Day, which arrives in a little mo ...
- Comcast To Roll Out Wireless Service
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, January 26, 2017
Comcast will offer wireless phone service this year as part of ...
- Kik Buys Mobile Video App Maker 'Rounds'
Around the Net in Mobile, Gavin O'Malley - Thursday, January 26, 2017
Messaging startup Kik just bought Israel-based mobile video app maker Rounds f ...
- Average On-Target Percentage For Mobile Campaigns Equals Desktop
Mobile Insider, Gavin O'Malley - Thursday, January 26, 2017
While desktop ads have historically had higher on-target percentages for reaching the ...
- Cisco Buys AppDynamics, Broadens Software Portfolio
Mobile Marketing Daily, Gavin O'Malley - Wednesday, January 25, 2017
Cisco has agreed to acquire AppDynamics for roughly $3.7 billion in ca ...