- Alphabet's Q3 Earnings Highlight Strong Mobile, Programmatic Performance
Mobile Marketing Daily, Ben Frederick - Friday, October 23, 2015
Ruth Porat, CFO of Alphabet and Google, cited the "substantial growth ...
- Twitter's Native Ad Format Kicks Off Sunday
Mobile Marketing Daily, Gavin O'Malley - Friday, October 23, 2015
Capping off a busy week, Twitter plans to start testing a n ...
- Audiences, Advertising And Mobile Video-Looking Back To See Ahead
Mobile Marketing Daily, Brent Fraser - Monday, October 26, 2015
The number of video-based delivery channels, specifically in the mobile space, ...
- Don't Miss The Personalization Revolution
MoBlog, Gavin O'Malley - Monday, October 26, 2015
Over the next year or two, consumer-facing businesses will carefully rethink t ...
- The World Is Now Moving Vertically
Online Video Daily, Patrick Kirby - Monday, October 26, 2015
Vertical video is turning heads, literally. It already accounts for 29% ...
- Location-Based Marketing Drives Big Bucks, Engagement
Around the Net in Mobile, Ben Frederick - Friday, October 23, 2015
Location-based marketing will be a $43.3 billion market by 2019. ...
- Connected TV Takes Center Stage in Internet of Things at Home
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
While the market for new and novel connected devices evolves, the connect ...
- Court Revives Suit Against Yahoo For Sending Unwanted Texts
Daily Online Examiner, Wendy Davis - Friday, October 23, 2015
A federal appeals court on Friday revived a Philadelphia resident's text-spam lawsu ...
- Autopilot Tackles AdBlock, New Tech Helps Marketers
Email Marketing Daily, Jess Nelson - Wednesday, October 21, 2015
Developers at Autopilot, a marketing automation software company focused on email dat ...
- Email Tech Co. Helps Monetize Mobile Gamers
Email Marketing Daily, Jess Nelson - Thursday, October 22, 2015
Sending.io is leveraging email marketing's ROI through email-based loyalty rewards programs f ...
- AerServ, Telerik Team To Access Premium Mobile, Video Ad Inventory
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Mobile video mediation platform AerServ teamed with Telerik, a company that mak ...
- xAd Partners With Adelphic, Extends Location-Based Targeting
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xA ...
- Facebook Says 'Sorry' For Sucking IPhone Batteries Dry
MoBlog, Gavin O'Malley - Friday, October 23, 2015
You can shower people with ads, use their data for all sor ...
- Real Time With WPP's $4 Billion Man
Programmatic Insider, Joe Mandese - Friday, October 23, 2015
This interview begins with me spreading a pile of slick brochures ...
- Mobile Ads 3rd After TV and Desktop In 2017
Research Brief, Jack Loechner - Friday, October 23, 2015
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend ...
- Facebook Gives Users Wider Search Access
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 22, 2015
Sure to make Google uneasy, Facebook just updated its Search service. Use ...
- Instagram Debuts New App Video Boomerang
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 22, 2015
Instagram is rolling out Boomerang -- a new app that loops 1-seco ...
- Bloomberg Calls For Mobile Innovation To Tackle Ad Blocking
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
As the ad-blocking debate becomes ever more heated, the industry has ...
- FCC Gives App Makers Ammunition To Blockers Telemarketers
Around the Net in Mobile, Gavin O'Malley - Thursday, October 22, 2015
The FCC plans to release data on robocall and telemarketing complaints eve ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions ...
- U.S. Online Ad Revenues Hit $27.5B In First Half Of 2015
MediaDailyNews, Laurie Sullivan - Wednesday, October 21, 2015
U.S. Internet ad revenue rose 19% to $27.5 billion in the fir ...
- Streaming Music Makes Mobile Sing
Mobile Insider, Gavin O'Malley - Thursday, October 22, 2015
In mobile -- as in life -- it's important to remember whe ...
- Developers Might Be Twitter's Life Jacket
MoBlog, Ben Frederick - Thursday, October 22, 2015
Twitter needs to get some wheels spinning, and fast. The same d ...
- 'Food & Wine' Revamps Site, Focuses On Mobile
Publishers Daily, Erik Sass - Wednesday, October 21, 2015
Time Inc.'s Food & Wine unveiled a sweeping makeover of its W ...
- Google's Mobile Go-To Holiday Search Moment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2015
Google says it's important for companies to "be there," "be useful," a ...
- The Wilson X Connected Basketball: Managing the Net of Data
Connected Thinking, Chuck Martin - Tuesday, October 20, 2015
Much of the value of objects connected to the Internet is ...
- Shorter Subject Lines Up Engagement
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Shorter subject lines directly correlate to an increase in open rates, accordi ...
- Sailthru Launches Personalization Engine, Adds Mobile, Online Marketing
Email Marketing Daily, Jess Nelson - Tuesday, October 20, 2015
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinat ...
- Many Mobile Users Don't Use Location Services
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Location data is extremely valuable for mobile marketers -- but half t ...
- Native Mobile Ad Co. Uses $15M Funding To Develop Software
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Red Ventures, a marketing and sales company, announced a $15 million investme ...