- Yamaha Launches Multi-Category Campaign
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Yamaha Motorsports is breaking a new ad campaign that touts the motorspor ...
- Willie G.: 'My Work Is Done Here'
Marketing Daily, Karl Greenberg - Friday, March 16, 2012
Famed Harley-Davidson motorcyle styling leader Willie G. Davidsonis swining a leg ov ...
- Piaggio: New Bikes For North America
Marketing Daily, Karl Greenberg - Thursday, March 15, 2012
Piaggio Group, which owns Aprilia, Moto Guzzi and the Piaggio and Ves ...
- Harley-Davidson's Fan Machine Generates New Ad
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
Harley-Davidson has launched a TV spot via Boulder, Co.-based Victors & Spoil ...
- Harley-Davidson Rides With The Avengers
Marketing Daily, Karl Greenberg - Friday, February 17, 2012
Harley-Davidson and Marvel Entertainment are partnering around the forthcoming Avengers movie. T ...
- Scooters And Smaller Motorcycles Help Grow Market
Marketing Daily, Karl Greenberg - Saturday, January 21, 2012
Motorcycles and scooters are a discretionary spend? Maybe that was so ...
- Cadillac Cycles Discovery Partnership
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Cadillac is backing a season finale stunt on Discovery Channel's "American Choppe ...
- BMW Motorcycles, Minis To Carry 'Sirius Everything' Package
MediaDailyNews, - Wednesday, December 22, 2010
BMW Motorcycle will include an introductory one-year subscription to the "Sirius Everythin ...
- Suzuki Motorcycles Pitches Urban Kids With Busa Beats
Marketing Daily, Karl Greenberg - Monday, December 20, 2010
Suzuki Motorcycles is pitching directly to the multicultural, urban market melting p ...
- Recession Plagues Harley-Davidson Sales
Marketing Daily, Karl Greenberg - Tuesday, April 20, 2010
Harley-Davidson says first-quarter sales were down, but not as sharply as th ...
- Vespa Offers Discounts, Workout In New Campaign
Marketing Daily, - Thursday, December 3, 2009
Vespa is launching a new incentive campaign for the U.S., "Hello Beautiful ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- Harley-Davidson Salutes America's Military
Marketing Daily, - Monday, November 2, 2009
Harley-Davidson has declared November "Military Appreciation Month," giving consumers the ability ...