Harley-Davidson and Marvel Entertainment are partnering around the forthcoming Avengers movie. The program, Assemble Your Freedom, involves a contest where customers can assemble their dream bike and become a character in an Avengers comic.
The promotion runs through July 1 at a microsite at Harley-Davidson's consumer Web site (www.harley-davidson.com/wcm/avengers.) Consumers can create a profile with a hero name and description along with selecting a Super Hero bike model and features on the Harley-Davidson H-D1 Bike Builder.
The Assemble Your Freedom contest will select five winners based on various factors with prizes that include the motorcycle they created and being immortalized with a personal likeness and motorcycle drawn into a custom Avengers comic book. The recently launched Harley-Davidson Softail Slim motorcycle will have a role in the Avengers film, scheduled to premiere on May 4.