- Miramax Cuts Deal With Netflix
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 16, 2011
Marking its first content deal with a digital subscription service, Miramax h ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- DVD Revs Unwind, Sink 44%
MediaDailyNews, Wayne Friedman - Thursday, May 12, 2011
Wholesale DVD revenue has crumbled for movie studios. DVD revenue from brick-and-morta ...
- The Last Screen
Media Magazine, Joshua Baze - Wednesday, April 13, 2011
On a recent weekend, my wife and I drove to the subur ...
- Stay With Me: Test Driving Google's Netflix/Amazon/Apple Wannabe
VidBlog, Steve Smith - Wednesday, May 11, 2011
It is a good thing Google has synchronized the its recently upgrad ...
- YouTube Becomes Moneymaking Movie Distribution Channel
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2011
Last month at Google's ThinkMovie event in Hollywood, I nearly got boot ...
- Sun-Maid Uses QR Codes For Movie Tie-In
Marketing Daily, Karlene Lukovitz - Friday, May 6, 2011
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying t ...
- Netflix Crosses Each Stream As It Comes To It
Marketing Daily - Top of the News, Thom Forbes - Monday, May 9, 2011
psychiatric patient in a bustier" only to discover that you're a d ...
- 'Thor' Tops 'X-Men,' At Least In Movie Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
There are six comic-book based movies coming up for spring and summe ...
- Movie Blues: Home Entertainment Revs Fade
MediaDailyNews, Wayne Friedman - Tuesday, May 3, 2011
More problems for the home entertainment industry: Revenues were down almost 1 ...
- Ira Kalb: Morgan Spurlock Lies!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
Ira Kalb, president of consulting firm Kalb & Associates and marketing profess ...
- Jodie Foster's Challenge: How To Market A Family Film Starring Mel Gibson
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 29, 2011
Jodie Foster concedes it has been kind of hard to market h ...
- Everyone's Streaming For Entrance
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 27, 2011
"Box office blockbuster" has been a trusty phrase for more than ...
- DreamWorks: Slow 1Q Results, But Big Summer Films Ready
MediaDailyNews, Wayne Friedman - Tuesday, April 26, 2011
Few big box-office revenue-producing movie assets in the first quarter of th ...
- Netflix Soars In Net Income, Subscribers To Rival Cable
MediaDailyNews, Wayne Friedman - Monday, April 25, 2011
Film and TV service Netflix continued its roaring business growth for t ...
- DirecTV VOD Releases Movies 60 Days Post-Release
MediaDailyNews, Wayne Friedman - Friday, April 22, 2011
DirecTV started up its controversial "premium VOD" film service on April ...
- Not Your Father's Moviefone: AOL Struggles to Touch Up Old Brand on iPad
VidBlog, Steve Smith - Monday, April 25, 2011
In recent months it took some controversy dust ups to remind ...
- Morgan Spurlock Says Brand Integration Overload Is Essentially Depressing
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Morgan Spurlock says he is as jaded now as he was wh ...
- THOR Drives An Acura!
Marketing Daily, - Thursday, April 21, 2011
Honda's premium brand Acura is picking up the hammer. The Tautomaker ...
- The Movie That Dares To Speak Thy Name (For A Price)
Marketing Daily - Top of the News, Thom Forbes - Friday, April 22, 2011
Morgan Spurlock's film "Pom Wonderful Presents the Greatest Movie Ever Sold" ope ...
- DirecTV Launches Premium Video-On-Demand With Telling Title
Around the Net In Media, Phyllis Fine - Wednesday, April 20, 2011
Thursday DirecTV will finally launch its premium video-on-demand program. The first mov ...
- Ayn Rand Pulp Fiction Back On Amazon Bestseller List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
"Atlas Shrugged," shot for $10 million, shown in 300 screens in ...
- P&G, Walmart Continue Family Movie Support
MediaDailyNews, David Goetzl - Thursday, April 14, 2011
Procter & Gamble and Walmart said they will continue as sponsors ...
- How Cinema Owners Could Favor Studios Against VOD Plan
Around the Net In Media, Phyllis Fine - Wednesday, April 13, 2011
This summer, movie theater owners could give more of their screens ...
- Google Testing Expandable Paid-Search Video Ad Unit
Online Media Daily, Laurie Sullivan - Tuesday, April 12, 2011
Google is testing Media Ads, a paid-search ad unit guaranteed to appe ...
- Online Digital Redefines Movie Consumption
Online Media Daily, Laurie Sullivan - Tuesday, April 12, 2011
Online digital advertising presents opportunities for a variety of companies -- n ...
- Will YouTube Become The First Search Destination?
SearchBlog, Laurie Sullivan - Wednesday, April 13, 2011
At the Google ThinkMovie event in Hollywood, Calif. on Tuesday, the Mounta ...
- Cie Promos For Car Games Rev Up Action
Marketing Daily, Aaron Baar - Monday, April 11, 2011
If it involves cars, it may soon begin appearing in a soci ...
- Dodge Product Integration Online Targets Moms
Marketing Daily, Karl Greenberg - Friday, April 8, 2011
Chrysler LLC's Dodge division, which recently launched a promotion for the g ...