Morgan Spurlock says he is as jaded now as he was when he started making "Pom Wonderful Presents: The Greatest Movie Ever Sold," his movie about the ubiquity of branding, but that he was hoping to
raise social consciousness with the new film.
"A certain amount of marketing is OK," he said. "But the question is where you draw the line. I was at a subway station the other day that was
named after a brand. They're selling advertising in schools, and schools are supposed to be sacred."
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