- Whiskey Media Launches Screened for Movie Fans
MediaDailyNews, Erik Sass - Sunday, May 23, 2010
Whiskey Media, the parent company of Wiki-style enthusiast Web sites including Gia ...
- Judge Prohibits File Sharer isoHunt From Knowingly Hosting Copyrighted Material
Online Media Daily, Wendy Davis - Friday, May 21, 2010
A federal judge in California has issued a permanent injunction prohibiting BitTorre ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- Kmart Backs Kenny Chesney Concert Film
Marketing Daily, - Tuesday, May 11, 2010
Kenny Chesney and Kmart have linked up for a nationwide distribution de ...
- Robson To VP, Movie Initiatives At MTVN
MediaDailyNews, - Tuesday, May 11, 2010
Film journalist Scott Robson was named vice president of new movie initiativ ...
- Comcast To Add 9,000 Movie Titles To VOD
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2010
A few days after the Federal Communications Commission gave movie studios t ...
- Postmaster General Potter Looks For Innovative Solutions
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
After nine years on the job, Postmaster General John E. Potter believ ...
- LG Uses Film Sponsorship To Tout New Phone
Marketing Daily, Aaron Baar - Saturday, May 8, 2010
Tie-ins will include television advertising, an in-store gift-with-purchase promotion and a dedicat ...
- Cross-Media Success: Liberty Posts Strong Results
MediaDailyNews, Wayne Friedman - Friday, May 7, 2010
Getting strong results from its QVC shopping channel help Liberty Media Gro ...
- TomTom Enlists 'Star Wars' Voices For GPS
Marketing Daily, - Tuesday, May 4, 2010
TomTom will begin offering familiar voices from a galaxy far, far aw ...
- Macy's Launches 'Sex and the City 2' Promotion
Marketing Daily, - Tuesday, May 4, 2010
Macy's will offer a limited edition make-up brush set, and run ...
- Iron Man App for The iPhone Designed To Last Far Beyond The Film's Release
Online Media Daily, Mark Walsh - Monday, May 3, 2010
The launch of Marvel Entertainment's mobile
application for the iPad earli ...
- NYC Seeks First-Time Fees For TV, Film Shoots
Around the Net In Media, Fern Siegel - Wednesday, April 28, 2010
For the first time, television and film productions that shoot in N ...
- Audi Campaign Centers On 'Iron Man 2'
Marketing Daily, Karl Greenberg - Wednesday, April 28, 2010
Besides running a month-long late night TV and national cable campaign a ...
- LG Pairs With Tribeca Festival On Film
Marketing Daily, - Monday, April 26, 2010
The TVs have THX Display Certification, meaning viewers can experience the sa ...
- How Nickelodeon Moved To A One-Brand Strategy
Online Media Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Carney Named New Disney Marketing Chief
MediaDailyNews, Wayne Friedman - Wednesday, April 21, 2010
Making a rare high-level executive move, Walt Disney Studios has announced ...
- Moët Extends Hollywood Ties With 'Sex and City 2'
Marketing Daily, Karlene Lukovitz - Tuesday, April 20, 2010
While the producers are trying to keep at least a few surpris ...
- Comcast Airs Tribeca Films From Festival
MediaDailyNews, - Tuesday, April 20, 2010
Comcast and Tribeca Film will offer seven films from this year's Tribe ...
- Dish To Carry Epix
Around the Net In Media, Fern Siegel - Monday, April 19, 2010
Dish Network subscribers will get some of the latest movies from thr ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- Have a Cup of Video
VidBlog, Steve Smith - Tuesday, April 20, 2010
Ridley Scott imagined video billboards plastered up the sides of skyscrapers ...
- FIFA Promotion, With Film, Is ESPN's Largest
Marketing Daily, Karl Greenberg - Wednesday, April 14, 2010
ESPN's "One Game Changes Everything" platform for promoting its coverage of t ...
- Reese's Dangles Movie Role In 'Iron Man' Promo
Marketing Daily, - Tuesday, April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Pa ...
- Study: Attachment To Brands, Movies Co-relate
Marketing Daily, Aaron Baar - Tuesday, April 13, 2010
A survey of 3,000 people between 15 and 34 used an 11-poi ...
- Movie Metrics: Cinema Ads Click With Viewers
MediaDailyNews, Erik Sass - Tuesday, April 13, 2010
A new report from the Cinema Advertising Council details consumers' emotional attachme ...
- Netflix, Fox Expand Streaming Deal
Around the Net In Media, Fern Siegel - Monday, April 12, 2010
Netflix and Twentieth Century Fox Film Corp. expanded their agreement for physic ...
- Netflix Signs Movie Deal With Studios
Around the Net In Media, Fern Siegel - Sunday, April 11, 2010
DVD rental company Netflix has reached deals with movie studios Twentieth Centu ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- Netflix Renews Fox, Universal Deals
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 9, 2010
Netflix has renewed distribution deals with Twentieth Century Fox and Universal Studi ...