- Disney Entertains 3 Bids For Miramax
Around the Net In Media, Fern Siegel - Wednesday, April 7, 2010
Walt Disney Co. has received three bids for the specialty label Miram ...
- Sony, Six Flags In 'Karate Kid' Promo Effort
Marketing Daily, Karl Greenberg - Tuesday, April 6, 2010
Ads will run on Six Flags media across its theme parks, includi ...
- P&G, Walmart Partner In TV Special
Marketing Daily, - Monday, April 5, 2010
P&G and Walmart said, in a release, that the film is ...
- Branding Deals Come Early In Filmmaking Process
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
...
- Study: Twitter Best Box Office Predictor
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 2, 2010
Two researchers at HP Labs have discovered that Twitter "mentions" predict ...
- When Piracy Really Takes Over, Movie Studios May Have To Abandon Ship
TV Watch, Wayne Friedman - Friday, April 2, 2010
Media piracy is a bad problem in Spain for U.S.-based movie studio ...
- Placement Supports New Mercedes Vehicles
Marketing Daily, Karl Greenberg - Wednesday, March 31, 2010
The company is also sponsoring -- and has several products in ...
- Ebert Plans New TV Show
Around the Net In Media, Fern Siegel - Sunday, March 28, 2010
Roger Ebert says he and his wife are going ahead with pla ...
- Toys And Movies One Step Closer To Being The Same Exact Thing
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
...
- Reel It In: MPAA Upset By Proposed Movie Futures Market
MediaDailyNews, Wayne Friedman - Thursday, March 25, 2010
Wagering on the future of movies? Don't bet on it, says Hollywood ...
- Hallmark Skews Younger: More Movies, More Martha
MediaDailyNews, Wayne Friedman - Wednesday, March 24, 2010
Hallmark Channels' efforts to gain a younger-skewing audience are aided by Mart ...
- Blockbuster Leapfrogs Netflix On Mobile
MoBlog, Mark Walsh - Thursday, March 25, 2010
Blockbuster owns the brick-and-mortar movie rental business (or what's left of it ...
- Time Warner Bids For MGM
Around the Net In Media, Fern Siegel - Tuesday, March 23, 2010
Time Warner has submitted an all-cash $1.5 billion offer for Metro-Goldwyn-Mayer Inc ...
- Green: Film
Marketing: Green, Brad Stewart - Wednesday, March 24, 2010
Indeed, by reducing transport and material costs and modifying licensing restrictions, t ...
- Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching
Research Brief, Jack Loechner - Monday, March 22, 2010
According to a new consumer survey conducted by Market Force Information, near ...
- Mesa Potential Bidder For Miramax Studios
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
Mesa Global, an investment banking firm co-founded by former Creative Artists Agen ...
- Studios, Cablers Launch $30M Movies On Demand Effort
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
A TV, print and online campaign under the theme "The Video Sto ...
- Ready For Close-up: Cablers, Studios Push VOD 'Movies' Initiative
MediaDailyNews, Wayne Friedman - Wednesday, March 17, 2010
Looking to push cable system VOD usage, the major Hollywood studios a ...
- AMC Theaters Inks Deal With Loyalty Program
Marketing Daily, - Monday, March 15, 2010
Via the new partnership, credit or debit cards operated by Vesdia (includi ...
- Netflix Cancels Contest On Privacy Concerns
Marketing Daily, - Friday, March 12, 2010
On its corporate blog, Netflix announced March 12 that it has cancell ...
- Imax To Launch Portable Screens, Expand Marketing Biz
Marketing Daily, David Goetzl - Monday, March 15, 2010
Imax is looking to go mobile and enter the experiential marketing busines ...
- Theater Owners Plan National 3D Network
MediaDailyNews, Erik Sass - Friday, March 12, 2010
3D movies and film advertising are about to get a big boos ...
- Imax To Launch Portable Screens, Expand Marketing Biz
MediaDailyNews, David Goetzl - Friday, March 12, 2010
Imax is looking to go mobile and enter the experiential marketing busines ...
- 6 Companies Invited To Bid On MGM
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
Six invited companies are expected to place updated offers for MGM ...
- Is It Just Us Or ... ?
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
The Oscar-winning "Logoland" represents the French idea of American consumerism. No, wai ...
- Live-Tweeting The Oscars And Other Useless Efforts
The Social Graf, John Capone - Monday, March 8, 2010
"Live-tweeting" the Oscars, if you are just watching it on TV, ...
- Outdoor/Mobile Campaign Builds Buzz For 'Repo'
Around the Net In Brand Marketing, Thom Forbes - Friday, March 5, 2010
For its upcoming "Repo Man," a movie set in the future whe ...
- Ebert Behind The Pay Wall
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 5, 2010
Legendary film critic Roger Ebert is launching a subscription-based online newsletter. F ...
- TiVo: 'Up,' "Up in The Air" Spots Least Fast-Forwarded
MediaDailyNews, Wayne Friedman - Thursday, March 4, 2010
If measured non-fast-forwarded commercials were a factor in the Oscar race, " ...
- Universal Uses Barcodes To Capture 'Repo Men' Fans
Online Media Daily, Mark Walsh - Tuesday, March 2, 2010
Movie studios are often at the leading edge in digital advertising a ...