The 3D rollout may or may not prove to be a boon for home entertainment, but Sony pegs it as the Next Big Thing for the studio parent. At an industry conference, top execs unveiled hardware and
content offerings set to hit the market soon in what the company dubbed a "3D world created by Sony." Sony will introduce 3D televisions and Blu-ray Disc players in July, notes
The Hollywood Reporter.
Already, execs have turned the next "Spider-Man"
and "Men in Black" installments into 3D projects. Sony is partnering with Discovery Networks and Imax on a planned 3D TV channel. The company plans a $100 million marketing campaign to support its 3D
product line.
Also on the big screen, director James Cameron plans to re-release his epic "Titanic" in 3D in 2012, to coincide with the 100th anniversary of the ship's tragic sinking. He
believes the medium is one of the most significant advancements in film in decades, reports The Daily Telegraph, but said Hollywood's infatuation with 3D could lead to a flood
of films hitting the market with low-quality effects that disappoint viewers.
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