- Robotic Click Fraud Signals Bright Future For Natives
London Blog, Sean Hargrave - Friday, May 30, 2014
The ongoing issues around click fraud have proven one thing -- ...
- Mag Bag: Conde Nast Circulates Native Ad Guidelines
MediaDailyNews, Erik Sass - Thursday, May 29, 2014
Conde Nast is circulating a wide-ranging set of rules, policies and guidelin ...
- UK Agency Somo Teams With Medialets
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
London-based mobile marketing agency Somo has signed a deal with Medialets ...
- InMobi Partners With Rubicon To Launch Mobile Native Ad Exchange
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Mobile ad network InMobi on Thursday announced it has launched a programmat ...
- Wrestling WIth The Native Advertising Debate
MediaDailyNews, - Thursday, May 29, 2014
Lost in the rhetoric about native advertising is that journalism has alwa ...
- NativeX Unveils Native Ad Exchange For Mobile Games
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
The legitimacy of a marriage between native and programmatic has been ...
- British Sites Lagging Behind U.S. On Native Advertising Opportunities
Around the Net In MAD London, Sean Hargrave - Wednesday, May 28, 2014
Nearly all American sites -- 96% -- offer space for branded conte ...
- Biggest Barrier To Real-Time Native Content Is Brands Themselves
London Blog, Sean Hargrave - Wednesday, May 28, 2014
Who's got the guts to say the biggest barrier to real-time soci ...
- Automating The Hands-On
RTBlog, Tyler Loechner - Tuesday, May 27, 2014
How do you automate something that, intuitively, you would think requires hum ...
- What's Native? Let's Start With A New Name
Marketing Daily, Karl Greenberg - Thursday, May 22, 2014
What do you call advertising annealed into publishers' content, marketing communications th ...
- Mag Bag: 'Time,' 'Sports Illustrated' Put Ads On Cover
MediaDailyNews, Erik Sass - Thursday, May 22, 2014
Time Inc. is pushing the traditional boundary separating advertising from editorial ...
- Social Is The Future Of Native
Social Media & Marketing Daily, Augustine Fou - Friday, May 23, 2014
OMMA Social in NYC kicked off with a question about the decli ...
- In Native Advertising, Deception Is A Dangerous Game
Publishing Insider, Eric Berry - Thursday, May 22, 2014
In a recent column here, I exhorted marketers to take control ...
- Tactics To Drive Mobile Native Ad Optimization
Mobile Insider, Jamie Fellows - Wednesday, May 21, 2014
Testing and optimization are key components of performance, but are often ...
- Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent
Online Media Daily, Wendy Davis - Tuesday, May 20, 2014
The tech company Taboola, which distributes advertiser-sponsored content online, has agreed ...
- Mobile Ad Viewership Data Improving, Says Start-Up Celtra
Around the Net in Video, P.J. Bednarski - Tuesday, May 20, 2014
According to mobile ad startup Celtra, video ad performance rates are stab ...
- OMMA Native Asks 'What Is Native'?
Marketing Daily, Karl Greenberg - Monday, May 19, 2014
"One of the issues I've experienced is we don't know what ...
- Will Native Drive The Next Advertising Renaissance?
Marketing Daily, Karl Greenberg - Monday, May 19, 2014
Given that The New York Times has created highly engaging, sophisticated a ...
- PubMatic Puts Mobile In Motion, Acquires Ad Server Mocean Mobile For $15.5M
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
PubMatic continues to up its mobile game, as the supply-side platform (SS ...
- Intrusive Intimacy
RTBlog, Tyler Loechner - Monday, May 19, 2014
"Technology lets us get more intrusive," said Judy Shapiro, CEO and found ...
- Levien Suggests How Native Should Raise Creative
SearchBlog, Laurie Sullivan - Monday, May 19, 2014
When it comes to publishers, some may think of The New Yo ...
- Why Native? Because Your Ads Suck
Show Daily, Gavin O'Malley - Monday, May 19, 2014
"You know most of your marketing sucks." So Michael Brenner, VP ...
- Native Busting Media's Church & State Barriers
Show Daily, Gavin O'Malley - Monday, May 19, 2014
"It's official: [the traditional divide between] church and state is dead," J ...
- NYTimes Talks Native Post Abramson
Show Daily, Gavin O'Malley - Monday, May 19, 2014
Meredith Kopit Levien, EVP of Advertising at The New York Times, isn ...
- Buzzfeed Tells NYTimes To Get Over Its Homepage
Show Daily, Gavin O'Malley - Monday, May 19, 2014
Among other directives, The New York Times' internal "innovation" memo (the o ...
- Scaling Native... One Ad At A Time
Show Daily, Gavin O'Malley - Monday, May 19, 2014
Is a native ad really native if it runs on more th ...
- Advertisers Often Don't Present Relevant Ads Online, Panel Says
Around the Net in Video, P.J. Bednarski - Friday, May 16, 2014
Publishers can provide context, but it's often up to the advertisers ...
- Why I Don't Like BuzzFeed
MAD London, Andy Oakes - Friday, May 16, 2014
If you've been reading my columns over the last few months th ...
- Yahoo Movies Debuts As Digital Magazine
Online Video Daily, Mark Walsh - Thursday, May 15, 2014
Yahoo on Thursday launched its latest digital magazine, Yahoo Movies, aiming ...
- TripleLift Taps Martin For Biz Dev, Wants 'Programmatic Native' To Scale
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
TripleLift, a native ad exchange, has announced the appointment of Dan Mart ...