- Demandbase Opens NY Office, Appoints 2 To Exec Team
Real-Time Daily, Tyler Loechner - Tuesday, September 30, 2014
Demandbase, a retargeting platform for B2B marketers, on Tuesday announced the openi ...
- Microsoft Will Be On The Avenue, Fifth Avenue, As It Rebrands OS
Marketing Daily - Top of the News, Thom Forbes - Monday, September 29, 2014
Microsoft is not only coming to Fifth Ave. in the near futur ...
- PHD Swipes UM's Wiseman, Forms Strategic Communications Post
MAD, Steve McClellan - Thursday, September 25, 2014
Omnicom media shop PHD Worldwide has named Will Wiseman to the new ...
- SuperShuttle Partners With Blue Man Group
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
Airport transportation company SuperShuttle International is enlisting Blue Man Group for ...
- Cadillac Rolling HQ To New York
Marketing Daily, Karl Greenberg - Tuesday, September 23, 2014
"With the relentless upward repositioning of successive new-generation Cadillac products, the ne ...
- KBS Elevates Bloom, Powell To NY Co-Presidents
MAD, Larissa Faw - Monday, September 22, 2014
Jonah Bloom, chief strategy officer, and Matt Powell, chief information officer, a ...
- Ubimo Expands Into US With New York Office
Real-Time Daily, Tyler Loechner - Tuesday, September 23, 2014
Ubimo, a mobile ad tech firm headquartered in Tel Aviv, Israel, ...
- Climate Activists Have Their Say; Rockefeller Fund Adds Its Voice
Marketing Daily - Top of the News, Thom Forbes - Monday, September 22, 2014
In the wake of marchers in cities around the world protesting clima ...
- Alibaba Completes Largest Tech IPO Ever
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Alibaba, the Chinese e-commerce giant, went public with a valuation of $170 ...
- Dick de Lange Appointed Chief Strategy Officer Y&R NY
MAD, Steve McClellan - Thursday, September 18, 2014
Previously de Lange was Group Strategy Lead on Samsung at R/GA. ...
- Gatorade Goes Yard With Jeter 'Farewell' Spot
Marketing Daily - Top of the News, Thom Forbes - Friday, September 19, 2014
If you live in New York, or have friends that do, I ...
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
MAD, Larissa Faw - Friday, September 12, 2014
The new role is more than just supervising those with inspiring idea ...
- KBS Wins TE Connectivity AOR
MAD, Larissa Faw - Thursday, September 11, 2014
The MDC shop will lead strategy, creative and social media efforts global ...
- Maxus Taps Jonathan Adams For NA Chief Digital Officer Role
MAD, Steve McClellan - Thursday, September 11, 2014
It's the first hire by the agency's new North America CEO Ste ...
- Omnicom's PHD Taps Nathan Brown For U.S. CEO Role
MAD, Steve McClellan - Monday, September 8, 2014
Brown was most recently EVP and managing director at Interpublic's UM, whe ...
- Collective To Relocate To Times Square
Real-Time Daily, Tyler Loechner - Monday, September 8, 2014
Collective, a programmatic ad company, last week announced it will be relocati ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De ...
- IPG's BPN Taps Martha Peterson To Lead U.S. Client Strategy
MAD, Steve McClellan - Thursday, September 4, 2014
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managi ...
- Michael Bloomberg Set To Return As Bloomberg CEO
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Michael Bloomberg is to return to run the business media company ...
- Macy's Focused On Mobile, Gen Y, Private Label
Marketing Daily, Sarah Mahoney - Wednesday, September 3, 2014
While the company has been testing this service for some time, "th ...
- Horizon Reels In $150 Million Turner Broadcasting Buying Account
MAD, Steve McClellan - Tuesday, September 2, 2014
Turner Broadcasting has awarded its estimated $150 million media-buying assignment to Horiz ...
- Emmys Become Engagement Event For Samsung TVs
Marketing Daily, Aaron Baar - Saturday, August 23, 2014
Peggy Ang, vice president of marketing communications for Samsung Electronics America, tel ...
- NYC Regulation Would Ban Toys With Kids Meals
Marketing Daily, Karlene Lukovitz - Friday, August 22, 2014
Councilman Ben Kallos has introduced a bill that would prohibit restaurants fr ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Kyrie Irving Keeps Shooting Summer Baskets For Jeep
Marketing Daily, Karl Greenberg - Wednesday, August 20, 2014
The "Summer Celebration" campaign has a two-pronged timing tactic: it is duri ...
- With Kitchen, Lush Expands Its Digital Reach
Marketing Daily, Sarah Mahoney - Wednesday, August 20, 2014
Mark Wolverton, president and CEO of Lush North America, tells "Marketing Daily ...
- Mister:-|Face Launches New Ad-Focused Comedy Unit
MAD, Larissa Faw - Friday, August 15, 2014
"We are pitching ourselves as a combo of comedy heavy-hitters who sha ...
- Bikers Roam The Streets To High-Five Unsuspecting Taxi Hailers
MAD, Larissa Faw - Friday, August 15, 2014
In a campaign developed by the Night Agency, bikers in New Yo ...
- Ford Takes Transit To Market With 'Farm Kings'
Marketing Daily, Karl Greenberg - Friday, August 15, 2014
Ford's 2014 Transit Commercial Van is down on the farm, doing t ...
- Arnold Taps Beeby, Scheiner To Lead Health/Wellness Practice
MAD, Steve McClellan - Tuesday, August 12, 2014
Arnold, part of Havas, is putting new strategic emphasis on the heal ...