- 74% of Gen Y car buyers need a co-signer
Show Daily, Erik Sass - Monday, March 19, 2012
Yikes: some 3 out of 4 Gen Y car buyers need ...
- Scion wants to sell cars (mostly) online
Show Daily, Erik Sass - Monday, March 19, 2012
The big goal of Scion.com is to let consumers get most ...
- Listening To A Social Listener: Crimson Hexagon's Patricia Gottesman
Show Daily, Joe Mandese - Monday, March 19, 2012
There are more than 300 social listening platforms being used by Madis ...
- video did not, in fact, kill the radio star
Show Daily, Erik Sass - Monday, March 19, 2012
Randy Cohen, president and CEO of Advertiser Perceptions, started off his presentati ...
- marketers like ROI for online video
Show Daily, Erik Sass - Monday, March 19, 2012
55% of marketeres plan to increase spending on digtial video advertising ...
- Some Food For Thought About Food, Hunger And Social Media
Show Daily, Joe Mandese - Monday, March 19, 2012
Crimson Hexagon's Patricia Gottesman just filled OMMA Global attendees on an interesti ...
- auto, consumer electronics, travel lead online video adoption
Show Daily, Erik Sass - Monday, March 19, 2012
In terms of advertising verticals, auto, consumer electronics, and travel are mo ...
- Ad results, audience composition, and scale are most important for digital video
Show Daily, Erik Sass - Monday, March 19, 2012
Advertiser Perceptions asked marketers and agencies what the most important factors driving the adopti ...
- most digital video ad dollars are coming from digital display, not from TV
Show Daily, Erik Sass - Monday, March 19, 2012
Contrary to conventional wisdom, "The vast majority of digital video ad dolla ...
- ROI and standard measures are key obstacles to digital video
Show Daily, Erik Sass - Monday, March 19, 2012
For more marketers to adopt digital video advertising, ROI and standardization ...
- Polar Opposites: Coca-Cola Vs. Zappos
Show Daily, Joe Mandese - Monday, March 19, 2012
Don't let Zappos.com Facebook Marketing Lead Nathan Luman follow you on stag ...
- Where is the Living Room?
VidBlog, Steve Smith - Wednesday, March 2, 2011
That was the prescient question asked by Mitch Oscar, EVP of Televisu ...
- Four Times Zero Is Still Zero
Metrics Insider, Gian Fulgoni - Friday, April 9, 2010
I recently moderated a panel at OMMA Global San Francisco titled "Wi ...
- Just An Online Minute... Dieharder Cocktails After OMMA Global Lead To Near Death Epiphanies Over Utah
Just An Online Minute, Kelly Samardak - Wednesday, March 24, 2010
Have you ever been truly terrified? Not anxious before getting on stag ...
- Just An Online Minute... More Fun Than A Barrelhouse Full Of Marketers
Just An Online Minute, Kelly Samardak - Tuesday, March 23, 2010
What better way to wash the sinful scent of Expo Hall carp ...
- Just An Online Minute... Embracing The Irish Spirit And Spirits At O'MMA Global
Just An Online Minute, Kelly Samardak - Monday, March 22, 2010
Last week I traveled with the MediaPost events team (sales, marketing, IT. ...
- Publishers' Missed Opportunity: Be Our Guest
Data and Targeting Insider, Steve Smith - Friday, March 19, 2010
There is a lot to be learned from Mickey Mouse, and sometim ...
- OMMA Global: Publishers Do A Mobile Rethink
Mobile Insider, Steve Smith - Thursday, March 18, 2010
In some sense publishers are in the same boat as marketers wh ...
- Just An Online Minute... South By South What?
Just An Online Minute, Kelly Samardak - Friday, March 12, 2010
Next week I'm heading to San Francisco with the bloody-knuckled, sweaty-browed ( ...