Commentary

Listening To A Social Listener: Crimson Hexagon's Patricia Gottesman

There are more than 300 social listening platforms being used by Madison Avenue right now, according to Patricia Gottesman , President & CEO, Crimson Hexagon, a company that is among them.

They range, she told OMMA Global San Francisco attendees, from “two people locked away somewhere with what they think will become an algorithm” to about 100 that are bona fide players to about “10 to 20 that are becoming dominant.”

“Happily we are one of them,” Gottesman said, but so far has not explained why, Crimson Hexagon ranks that way, or what it actually does, other than the fact that it was incubated at Harvard.

 

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