- OMMA's Agency of the Year 2010: Best Use of Mobile: Phonevalley
OMMA Magazine, Steve Smith - Wednesday, January 5, 2011
As mobile marketing comes into its own in 2011, the most visib ...
- Cross-Media Case Study: Depth Charge
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
With the help of Firstborn, the "first thorough archeological" exploration of t ...
- Agency of the Year 2009: Best Creative: AKQA
OMMA Magazine, Christine Champagne - Tuesday, January 5, 2010
Flipping and mixing recession? What recession? While the agency business was h ...
- Game Mechanics: The Gaming Frontier
OMMA Magazine, Josh Chambers - Monday, April 4, 2011
Gamification is happening and for the record ... I love it. ...
- Social Focus: Facebook: Imperial Expansion
OMMA Magazine, Erik Sass - Monday, March 7, 2011
The last two years have seen spectacular growth in Facebook's U.S. us ...
- OMMA's Agency of the Year 2010: Best Creative: Pereira and O'Dell
OMMA Magazine, John Capone - Wednesday, January 5, 2011
"For us, 2010 was the year of integration," says PJ Pereira, co-found ...
- Agency of the Year 2009: Best Search: iCrossing
OMMA Magazine, Laurie Sullivan - Tuesday, January 5, 2010
A vital connection is made: It didn't matter how ugly the onli ...
- WebU: Your Ads, Your Buys
OMMA Magazine, Andrew Ettinger - Monday, April 4, 2011
Stewardship is the only way to make a good media buy grea ...
- Search: Can Google's Free Model Pay Off?
OMMA Magazine, Laurie Sullivan - Monday, March 7, 2011
Google gives away search tools and Android mobile handsets in hopes ...
- OMMA's Agency of the Year 2010: Best Media Planning and Buying: Mullen
OMMA Magazine, John Capone - Wednesday, January 5, 2011
"I was sitting at home one weekend," says John Moore, chief med ...
- Social: The Social Web vs. the Anonymous Web
OMMA Magazine, Erik Sass - Wednesday, December 29, 2010
As Facebook and Google attempt to muscle into each other's turf, ...
- Agency of the Year 2009: Best Mobile: Phonevalley
OMMA Magazine, Steve Smith - Tuesday, January 5, 2010
How local can global go? Publicis Groupe's mobile marketing agency Phonevalley m ...
- Apps: Nike Training Club: More Function, Less Yoga
OMMA Magazine, Joan Voight - Monday, March 7, 2011
Nike and its agency, AKQA, took a good, hard look at wh ...
- OMMA's Agency of the Year 2010: Best Use of Search: 360i
OMMA Magazine, Laurie Sullivan - Wednesday, January 5, 2011
At 360i it's all about following consumer behavior and supporting it wi ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on t ...
- Agency of the Year 2009: Best Buying and Planning: MediaVest
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Hulu hooping across platforms: When it made an upfront-style deal with Hul ...
- Social: Anything But Stable
OMMA Magazine, Erik Sass - Monday, April 4, 2011
Anything new and intellectually engaging, which also carries potential for great profi ...
- Behind the Numbers: Social Gaming: Gaming in Real Time
OMMA Magazine, kyle , Daisy Whitney - Monday, March 7, 2011
Either you love or hate Farmville. And that's why Farmville, and gam ...
- OMMA's Agency of the Year 2010: Best Web Design and Development: Rockfish Interactive
OMMA Magazine, John Capone - Wednesday, January 5, 2011
Only a few years ago, Kenny Tomlin sat in a doctor's waiti ...
- Searching in Groups in 2011
OMMA Magazine, Laurie Sullivan - Wednesday, December 29, 2010
Consumers responding to an NPD Group survey of holiday spending suggest th ...
- Agency of the Year 2009: Best Social Media: Crispin Porter + Bogusky
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Social to the bone: Many agencies are fond of saying they a ...
- Behind the Numbers: Pensive Purchasing
OMMA Magazine, kyle , Daisy Whitney - Monday, April 4, 2011
Picture this: You're in the grocery store deciding which brand of cere ...
- Cross-Media Case Study: Good Red Hunting
OMMA Magazine, Jonathan Blum - Wednesday, January 5, 2011
Underneath the sugarcoated veneer of the $15 billion North American confectionery mark ...
- 3-D Frontier in Flux
OMMA Magazine, Jonathan Blum - Wednesday, December 29, 2010
Making movies, TV and sports in 3-D is one thing. Distributing ...
- Agency of the Year: Best Web Design and Development: Firstborn
OMMA Magazine, John Capone - Tuesday, January 5, 2010
Born to run: Working both with agency partners such as Droga5, Wunderm ...
- Alive in Interesting Times
OMMA Magazine, Erik Sass - Monday, April 4, 2011
"May you live in interesting times," the ironic old Chinese curse goe ...
- Creative Roundtable: knicksnow.com: Net Gain
OMMA Magazine, Christine Champagne - Monday, March 7, 2011
The torturous lost decade is behind us, and the New York Knic ...
- Social: The Location-Based Gender Divide
OMMA Magazine, Erik Sass - Wednesday, January 5, 2011
One of the most interesting aspects of the new wave of location-bas ...
- Cross-Media Case Study: Signal Strength
OMMA Magazine, Joan Voight - Tuesday, January 5, 2010
In early 2009, Verizon Wireless knew it was headed for a showdo ...
- Creative Roundtable: Silencing Times Square
OMMA Magazine, Christine Champagne - Monday, April 4, 2011
an you imagine Times Square stripped clean of advertising? Actually, you don ...