- Can Science Save the Banner?
OMMA Magazine, Steve Smith - Wednesday, April 7, 2010
In 2009, you couldn't tell if the market for display advertising w ...
- Cross-Media Case Study: Another Brick in the Wall
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
A few sobering statistics: Newspaper ad sales dropped more than 28 perce ...
- M3tr1c Conv3r51on: The decline of the click-through has publishers looking to make an impression
OMMA Magazine, Catharine P. Taylor - Monday, June 1, 2009
If the click-through in display advertising were human, it would be someo ...
- Top Online Publishers
OMMA Magazine, OMMA Magazine Writers - Monday, June 1, 2009
Given the disparate nature of online publishing, there's probably no simple w ...
- The 100 Most Important Online Publishers
OMMA Magazine, OMMA Editors - Tuesday, July 12, 2011
#1 FACEBOOK What can we say that nearly 600 million users haven ...
- Metrics Focus: Verify Your Paranoia
OMMA Magazine, - Thursday, July 15, 2010
Few professionals are as willing to trust their business partners as med ...
- Can Hyper-Distribution Learn to Hyper-Collect?
OMMA Magazine, Steve Smith - Friday, May 1, 2009
"Hyper-distribution" was the catchword of 2008. Get your content out there, publishe ...
- 5 questions for Sasha Pasulka
OMMA Magazine, Gavin O'Malley - Monday, June 1, 2009
Evil Beet Gossip founder and head writer Sasha Pasulka represents a growi ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...
- Whacha Gonna Do, When 24/7 Real Media Goes Wild on You?!?
OMMA Magazine, John Capone - Wednesday, April 7, 2010
Temperatures flared toward the end of the first day of OMMA Glob ...
- Logging In: Have It Your Way
OMMA Magazine, Christopher M. Schroeder - Monday, June 1, 2009
New news versus old news A bright media analyst recently asked m ...
- When Algorithms Collide
OMMA Magazine, Ace , mackenzie , Ted Shergalis, Leon Zemel - Thursday, October 29, 2009
The online advertising marketplace has seen its fair share of arms race-li ...
- 2010 Survival Guide: Publishers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
Offline publishers need to not become too fixated on the question ...