- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Gold's Gym Launches Humorous 'Cankles' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
"
Cankles are the fastest growing 'aesthetic affliction' in the United States ...
- Dell Is Working On Mobile Internet Device Running Android
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
In one of the first experiments by a major PC maker ...
- Amazon Fights States' Sales-Tax Plans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- Retrevo Site Seeks To Simplify Buying Process
Marketing Daily, Aaron Baar - Tuesday, June 30, 2009
"This is how we're making the marketplace mobile," Jain says. "This ...
- 37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats
Online Media Daily, Mark Walsh - Tuesday, June 30, 2009
The Online Publishers Association announced Tuesday that 37 of its members, who ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- Ford Eyes Opportunity In 'Clunker' Confusion
Marketing Daily, Karl Greenberg - Thursday, June 25, 2009
Hoping to generate showroom traffic for trade-ins through its "Recycle Your Rid ...
- E-Tailers Step Up Analytics To Better Compete
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2009
When it introduced a pair of blue-and-white starred "All American" pants, ...
- Bing Investment Paying Off In Name Recognition
Marketing Daily, Aaron Baar - Thursday, June 25, 2009
"Considering that, a few months ago, no one even knew what t ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Nielsen: Teens' TV Use Rises, Web Time Less Than Adults
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2009
Teens aren't all into the Internet or avoiding TV, contrary to comm ...
- Study: Online A Teenage Wasteland
Online Media Daily, Gavin O'Malley - Thursday, June 25, 2009
Nielsen's study on the state of teen media usage find that tee ...
- Microsoft Testing Online Energy-Usage Tool
Marketing Daily, - Wednesday, June 24, 2009
Microsoft is testing Hohm, a new online tool designed to help consume ...
- PubMatic Unveils New 'Ad Price Prediction' System
Online Media Daily, - Thursday, June 25, 2009
Online ad network revenue optimization firm PubMatic Wednesday unveiled a new syst ...
- GroupM: Interactive Overtakes Newspaper Ad Spending
Online Media Daily, Joe Mandese - Thursday, June 25, 2009
Interactive media will represent nearly one of every five dollars spent ...
- GroupM Predicts 'Good News' For 2010 Ad Economy, Will Slide Only 1.4%
MediaDailyNews, Joe Mandese - Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's Grou ...
- Analyze This: TiVo, Quantcast Partner For Greater TV, Net Metrics
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2009
TiVo, the digital video equipment maker/media researcher and Quantcast, the Internet med ...
- Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands
Online Media Daily, Joe Mandese - Wednesday, June 24, 2009
WPP Group this morning unveiled plans for a research initiative with Microso ...
- Watchdogs Question 'TV Everywhere'
PolicyBlog, Wendy Davis - Wednesday, June 24, 2009
Time Warner and Comcast announced today that they have partnered to off ...
PolicyBlog, Wendy Davis - Wednesday, June 24, 2009
...
- Netflix Boss Plots Life After The DVD
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Wells Fargo didn't transmogrify into General Motors, but Netflix CEO Reed Hastin ...
- New Site Makes 'Dunkin' Runs' Easier
Marketing Daily, Karlene Lukovitz - Monday, June 22, 2009
"Our brand filters everything through the lens of helping to keep bu ...
- Sears To Settle With FTC Over Online Tracking
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
A cyberlaw attorney says the FTC is sending "a strong signal th ...
- Conduit Custom Toolbar Pushes Ad Content To Desktop
Online Media Daily, Laurie Sullivan - Tuesday, June 23, 2009
Conduit will unveil a dashboard today that lets people customize toolbars wi ...
- Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads
Online Media Daily, Mark Walsh - Monday, June 22, 2009
Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its o ...