- Lexus Turns To Network TV's Online Presence
Marketing Daily, Karl Greenberg - Tuesday, May 19, 2009
Lexus will also tout the $38,490 car on iPhone applications from Wired.c ...
- ESPN360 Cuts Distribution Deal With Comcast
MediaDailyNews, David Goetzl - Tuesday, May 19, 2009
A somewhat controversial ESPN online initiative among cable operators has picked ...
- Study: Consumers Would Not Benefit From Privacy Regulation
Online Media Daily, Wendy Davis - Tuesday, May 19, 2009
A new study by the think tank Technology Policy Institute concludes th ...
- Continued Growth Expected for Video Ads
Research Brief, Jack Loechner - Wednesday, May 20, 2009
According to BrightRoll's Q1 2009 Video Advertising Report, polling nearly 150 ...
- Twitter Looks To Tools, Not Ads, For Revenue
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 19, 2009
...
- State Farm Backs MommyCast Videos
Marketing Daily, Aaron Baar - Monday, May 18, 2009
"Our consumer packaged goods counterparts have long considered moms the gatekeepers ...
- Case Closed: NebuAd Shuts Down
Online Media Daily, Wendy Davis - Monday, May 18, 2009
Behavioral targeting company NebuAd effectively shuttered on Friday, according to court document ...
- SEO Platform Looks Toward PPC For Business Model
Online Media Daily, Laurie Sullivan - Tuesday, May 19, 2009
Enquisite wants to advance search engine optimization (SEO) in a similar fashi ...
- Demand Media To Develop Paid Search Platform
Online Media Daily, Laurie Sullivan - Tuesday, May 19, 2009
Demand Media is developing a pay-per-click (PPC) advertising platform that in t ...
- BBVA Compass Bank Changes URL, Plans Campaign
Marketing Daily, - Friday, May 15, 2009
Online visitors to compassbank.com will be redirected to bbvacompass.com. The change reflec ...
- Breyers Webisodes Feature '30 Rock' Star
Marketing Daily, Karlene Lukovitz - Friday, May 15, 2009
The Unilever brand is also encouraging consumers to get in on t ...
- Google Hit With Yet Another Lawsuit (And Looser Trademark Policy Paves the Way for More)
Online Media Daily, Wendy Davis - Monday, May 18, 2009
Just days after Google was hit with the first class-action lawsuit abo ...
- Forrester Report: Why Twitter matters to eBiz
Online Media Daily, Laurie Sullivan - Monday, May 18, 2009
Secure your brand's identity on Twitter, even if plans to start tweeti ...
- Google's Trademark Policy Could Bring New Money To Paid Search (and Other Insights on the Paid Search Pulse)
Online Media Daily, Laurie Sullivan - Monday, May 18, 2009
Google and the recession are forcing marketers to reevaluate strategies and campaign ...
- WolframAlpha Works Through Tech Gliches
Online Media Daily, Laurie Sullivan - Monday, May 18, 2009
The WolframAlpha search engine made its debut Friday and continued testing throu ...
- Selective Appeal Confirmed (Again)
Research Brief, Jack Loechner - Monday, May 18, 2009
A survey by Lightspeed Research and the Internet Advertising Bureau concludes th ...
- Brazil Launches Tourism Campaign 'Now'
Marketing Daily, - Thursday, May 14, 2009
Embratur, Brazil's Ministry of Tourism, has launched a new tourism campaign call ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Nielsen Reports Negative Quarter, Cites 'Restructuring' Costs
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
The Nielsen Co., the parent of Nielsen Online, Nielsen Media Research, a ...
- TV Revisited: Hulu Soars In Streams, YouTube Commands Marketplace
MediaDailyNews, Wayne Friedman - Thursday, May 14, 2009
Just in time for TV's upfront, NBCUniversal/News Corp.'s Hulu illustrates why t ...
- Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than Search
Online Media Daily, Joe Mandese - Friday, May 15, 2009
Advertisers and media-buying executives remain most upbeat about their prospects for buyi ...
- South Carolina AG: Craigslist Needs To Do More
Online Media Daily, Wendy Davis - Thursday, May 14, 2009
Not everyone is cheering Craigslist's decision this week to shutter its "erot ...
- Partnership Integrates Offline and Online Metrics
Online Media Daily, Laurie Sullivan - Friday, May 15, 2009
Omniture and WPP's Kantar Group plan to unveil a partnership Friday th ...
- Why Does Google Send U.S. Hispanics To Foreign Web Sites?
Engage:Hispanics, Joe Kutchera - Thursday, May 14, 2009
The good news amidst this seismic change in consumer behavior is t ...
- Online Retail Bo-ring? Try Uninspired
Marketing Daily, Nuri Djavit - Thursday, May 14, 2009
As online retail continues to grow, there is an immediate opportunity f ...
- Lands' End Offers Serene Bathing Suit Experience
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2009
The site also includes a sweepstakes, providing a trip for four peop ...
- A Horrible Idea
Media Magazine, Douglas Quenqua - Friday, May 1, 2009
The worst thing to happen to network TV in 2008 wasn't t ...
- Craigslist Shutters Erotic Services Listings
Online Media Daily, Wendy Davis - Thursday, May 14, 2009
Faced with intense pressure from law enforcement officials, Craigslist has agreed ...
- Verizon Boldly Goes Where No Phone Has Gone Before
Online Media Daily, Laurie Sullivan - Wednesday, May 13, 2009
Beam me up, Scotty. Verizon Wireless has launched a campaign themed ...
- AT&T Gets Flak For Banning SlingPlayer From 3G Network
Online Media Daily, Mark Walsh - Wednesday, May 13, 2009
AT&T didn't do much to inspire confidence in the quality of i ...