- OfficeMax Intros Holiday Party Bingo App
Marketing Daily, Aaron Baar - Tuesday, November 30, 2010
"We wanted to come up with a cool app experience that cou ...
- Brand Keys: Amazon Was Busiest On Cyber Monday
Marketing Daily, Karl Greenberg - Tuesday, November 30, 2010
"Just because there are more platforms upon which one can place mon ...
- Study: PNC, Ally, BofA Set Online Banking Bar
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2010
The approach is building brand loyalty in ways unseen anywhere else, sa ...
- Q&A: Kia's Michael Sprague On EBay Presence
Marketing Daily, Karl Greenberg - Monday, November 29, 2010
Having just added the new Optima to its shiny new lineup ...
- Visa, LivingSocial Partner For BOGO Promo
Marketing Daily, Tanya Gazdik - Monday, November 29, 2010
"We have significantly increased our digital media spend over the last coup ...
- Norton Offers Break To Facebook Fans
Marketing Daily, - Monday, November 29, 2010
Internet security and antivirus company Norton is celebrating Cyber Monday (the d ...
- JetBlue Unveils Cyber Monday 'Top Secret Sale'
Marketing Daily, - Monday, November 29, 2010
New York and Boston customers can choose from six domestic and internation ...
- Comcast NBCU: Ways To Drop-Kick Advertising into Interactive Age
On Media, Diane Mermigas - Friday, November 26, 2010
Although it is clearly fixed on preserving the cable lifeline to hom ...
- Travel Ad Network Acquires TravelMuse
Online Media Daily, Laurie Sullivan - Tuesday, November 30, 2010
Travel Ad Network (TAN) made another step toward becoming an integrated digit ...
- Scion Music Film Goes Beyond Sponsorship
Marketing Daily, Karl Greenberg - Sunday, November 28, 2010
Jeri Yoshizu, Scion's head of sales and promotions, says Scion has h ...
- Online TV Viewers Will Tolerate More Ads
Around the Net In Media, Fern Siegel - Thursday, November 25, 2010
Turner Broadcasting has released research, conducted with Magna Global, which the compa ...
- Ziff Davis Names Horowitz COO
MediaDailyNews, Fern Siegel - Wednesday, November 24, 2010
Ziff Davis, a leading technology media company, named Steven Horowitz chief operati ...
- Online Holiday Spend Off To A Strong Start: ComScore
Online Media Daily, Gavin O'Malley - Wednesday, November 24, 2010
Ecommerce spending for the first 21 days of the holiday season exceed ...
- 'Fisk' Johnson Reaffirms Commitment To Disclose Ingredients
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
Herbert Fisk Johnson III, chairman and CEO of S. C. Johnson &am ...
- Nevada 'Captures Hearts' Cost-Effectively
Marketing Daily, Karlene Lukovitz - Tuesday, November 23, 2010
In-stream video test program with Google exposed its skiing commercial to 7 ...
- Florida Sees Recovery, Preps For Winter Push
Marketing Daily, Karl Greenberg - Tuesday, November 23, 2010
Next up is perhaps the most critical campaign: the winter-tourism campaign ...
- Report: Most Stores Sweeten Cyber Monday Deals
Marketing Daily, - Tuesday, November 23, 2010
And this year, more are offering specific deals (49%, up from 42. ...
- Digitalsmiths Acquires Gotuit, Will Expand Video Metadata Portfolio
Online Media Daily, Gavin O'Malley - Tuesday, November 23, 2010
Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announc ...
- Netflix Makes Major Shift From DVD Rental To Online Video Service
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
Seeking to leverage the finding that its customers use its Web-streaming servi ...
- Wendy's To Launch $25 Million Effort Touting Its Fries
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
On Monday, Wendy's will launch a $25 million campaign touting its n ...
- Google Is Close To Buying Groupon
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- Kia Parks Store Online At EBay Motors
Marketing Daily, Karl Greenberg - Monday, November 22, 2010
The company's deal with eBay Motors comprises a nationwide, online, new-car shoppi ...
- Holiday Linchpin: Black Friday
Marketing Daily, Skip Brand - Tuesday, November 23, 2010
The day after Thanksgiving will showcase the influence of empowered spenders onl ...
- TIAA-CREF Reaches College Target Via Yahoo Sports
Marketing Daily, Tanya Gazdik - Monday, November 22, 2010
"We saw numbers for the Yahoo campaign that were 20 to 3 ...
- Purdue Differentiates Self In New Effort
Marketing Daily, Aaron Baar - Monday, November 22, 2010
As the institution begins its recruiting for students for 2011, the languag ...
- Telemundo, AuditionBooth Embark On Talent Search
MediaDailyNews, - Monday, November 22, 2010
Telemundo Communications Group, a producer of content for Hispanics in the U. ...
- Paid Search Connecting More Advertisers With Consumers This Holiday Season
Online Media Daily, Laurie Sullivan - Monday, November 22, 2010
Advertisers continue to spend more on search engine marketing this holiday seas ...
- Cox Enters Market With 'Unbelievably Fair' Tag
Marketing Daily, Aaron Baar - Saturday, November 20, 2010
"One of the things we wanted to do was make it ea ...
- Allstate Targets Road Trippers Online
Marketing Daily, Tanya Gazdik - Friday, November 19, 2010
Allstate tapped one of college football's biggest fans to embark upon ...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...