Egyptair has chosen New York-based Global Advertising Strategies as agency of record for the airline's new rebranding campaign in North America.
The airline plans "an extensive
marketing outreach" designed to position it as the premier carrier to the Middle East and Africa, as well as to highlight its newly upgraded fleet and sophisticated in-flight experience.
Global's airline branding and positioning strategies will highlight the level of service as well as the world-class amenities of the carrier. The integrated campaign will also reposition
the airline among the expat community in the U.S., emphasizing the cultural competence of its services.
The media mix will include consumer and trade print, ethnic print and online news.
Out-of-home messaging will be displayed in ethnic neighborhoods, reaching travelers frequently flying to Cairo and beyond.
The campaign features branded double-decker buses in New York City
as well as prominent video displays on the Reuters and NASDAQ screens in Times Square.--Tanya Irwin
advertisement
advertisement