- For Barneys, Food Is Fashion This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
In a partnership with the Food Network, Cooking Channel and Illycaffe, Barne ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- Kantar's Touts Online Track Star: Videolytics
MediaDailyNews, Wayne Friedman - Wednesday, October 27, 2010
Rocketing growth of online video has pushed companies to offer new resear ...
- Ad Premiums: 'Economist' Ideas Channel Targets Elite Mind-Set
MediaDailyNews, Fern Siegel - Wednesday, October 27, 2010
The Economist Group launched its latest online business: Ideas People Channel. Debuti ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- Expectations Important For Coupon Campaigns
Research Brief, Jack Loechner - Thursday, October 28, 2010
Social couponing, in which online coupon offers go active once a minim ...
- KBB Buy Puts AutoTrader.com Atop Purchase Funnel
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
"Most people visit the dealership for the first time when they b ...
- Best Time For Holiday Ads? Now, Not Later
Marketing Daily, Sarah Mahoney - Wednesday, October 27, 2010
On average, anywhere between 4 and 6% of online shoppers interacted wi ...
- Internet, Mobile Use Triples Among Young Demos
MediaDailyNews, Erik Sass - Tuesday, October 26, 2010
The average amount of time spent by 12- to-24-year-old Americans online h ...
- Razorfish Study Highlights Latin America's Emerging Digital Class
Online Media Daily, Mark Walsh - Tuesday, October 26, 2010
A new middle class embracing digital media and technology is rising ...
- Dell Breaks New Global Campaign As Creative Review Continues
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 26, 2010
Dell is moving away from price-focused, transactional ads and toward ads th ...
- Nationwide Groupon Features The Body Shop
Marketing Daily, Tanya Gazdik - Monday, October 25, 2010
This is the first time L'Oreal's The Body Shop has partnered wi ...
- Land Rover Goes Urban In 10 Cities Worldwide
Marketing Daily, Karl Greenberg - Friday, October 22, 2010
Land Rover's campaign for company's forthcoming Range Rover Evoque will be develop ...
- Glenfiddich Events, Ads Hit Major Metros
Marketing Daily, Karl Greenberg - Thursday, October 21, 2010
The creative, via London-based Leagas Delaney, features photography of scenarios meant ...
- Online Retailers Expect Gangbuster Holiday
Marketing Daily, - Thursday, October 21, 2010
But that doesn't mean they won't be scrapping for every sale: 4 ...
- Sony PlayStation Reality Web TV Attracts Big Advertisers
Online Media Daily, Laurie Sullivan - Thursday, October 21, 2010
The Sony PlayStation Network has signed on Ford, Electronic Arts and t ...
- Amazon Beats Wall Street Estimates For 3Q
Online Media Daily, Gavin O'Malley - Thursday, October 21, 2010
Boosted by healthier ecommerce and the popularity of its Kindle e-reader, Amaz ...
- Netflix Experimenting With Online-Only Subscriptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 21, 2010
...
- Nielsen Maps The Connected Landscape
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Who's using smartphones, tablets and netbooks and what are they doing wi ...
- Greystripe 4Q Figures Show Growing Demand For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Mobile ad network Greystripe has been one of the indirect beneficiaries ...
- Kraft Foods Launches 'You Gotta LOL' Online Videos For Moms
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
Kraft Foods is targeting moms with a Web series featuring two-minute vide ...
- Chef Boyardee Launches Mom Community
Marketing Daily, - Tuesday, October 19, 2010
The community will be led by a panel of four popular m ...
- Yahoo Revenue Falls Short Of Expectations
Online Media Daily, Mark Walsh - Tuesday, October 19, 2010
Weaker-than-expected revenue growth for Yahoo in the third quarter won't ease t ...
- Raymond James Leverages Conservatism
Marketing Daily, Aaron Baar - Monday, October 18, 2010
"This campaign has been a year in the making. They are nothi ...
- Sprint 4G Coming To New York City Nov. 1
Marketing Daily, - Monday, October 18, 2010
To promote the launch, which promises faster data speeds (allowing for streami ...
- Brightcove Names Menard New CFO
Online Media Daily, Gavin O'Malley - Monday, October 18, 2010
Online video platform Brightcove on Monday named Christopher Menard as its n ...
- Traffic Bait Doesn't Bring Ad Clicks Online
Around the Net In Brand Marketing, Thom Forbes - Monday, October 18, 2010
Topics like unemployment, the egg recall and mortgage rates engage readers mo ...
- Bid4Spots Preps Buildout To Expand Ad Options
MediaDailyNews, Erik Sass - Friday, October 15, 2010
Bid4Spots, which operates online reverse auctions for remaindered radio and cable advertisi ...
- Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform
Online Media Daily, Joe Mandese - Monday, October 18, 2010
In an important vote of confidence for a promising new online advertisi ...
- Online Actions in September Show Increased Purchase Intent for Air Travel to International Destinations
Online Media Daily, OMMA Editors - Monday, October 18, 2010
Based on analysis of over 160 million unique consumers across the BlueK ...