- Univision/Televisa Deal Raises Online Stakes
Engage:Hispanics, Lee Vann - Thursday, October 14, 2010
With access to Televisa's digital content, Univision is well positioned to contin ...
- 'People' Site On Virgin Flights For Trial
Marketing Daily, - Wednesday, October 13, 2010
People.com's celebrity news and entertainment content is now available to air travele ...
- Judge Denies McAfee's Motion To Dismiss Counts In Data-Pass Lawsuit
Online Media Daily, Wendy Davis - Wednesday, October 13, 2010
A lawsuit against McAfee for allegedly tricking consumers into purchasing unwanted subscriptio ...
- Right Guard Total Defense, NBA In Overtime
Marketing Daily, Karl Greenberg - Tuesday, October 12, 2010
Right Guard deodorant brand, since 2006 a division of Henkel North Americ ...
- JetBlue Airways Hosts Online Charitable Auction
Marketing Daily, - Tuesday, October 12, 2010
Kaboom! is a non-profit organization that envisions a great place to pl ...
- FEC Rules Paid-Search Political Ads Partially Exempt From Disclosure
Online Media Daily, Wendy Davis - Monday, October 11, 2010
Handing Google a partial victory, the Federal Elections Commission said that politic ...
- E-Reader Households More Likely to Read Newspapers In Print and Online
Research Brief, Jack Loechner - Tuesday, October 12, 2010
According to new E-Reader Household data from Scarborough Research, the nine milli ...
- FTC Cracking Down On Fake Online Reviews
Around the Net In Brand Marketing, Thom Forbes - Monday, October 11, 2010
The blurring lines between advertising and independent Internet reviews have not on ...
- Audio Adds: Cumulus Signs With Katz
MediaDailyNews, Erik Sass - Friday, October 8, 2010
Katz 360 Sales, the online division of Katz Media Group, announced th ...
- How a Little Can Go a Long Way
Notes from the Digital Frontier, brian.w - Tuesday, October 5, 2010
Nowadays, it's incredibly easy to do things online. When I say "things ...
- Carl's, Hardee's Tie In With 'Green Hornet' Flick
Marketing Daily, Karlene Lukovitz - Thursday, October 7, 2010
The advertising campaign, spanning television, radio, print and online, will include ...
- Mitsubishi Goes Robotic For New Outlander Sport
Marketing Daily, Karl Greenberg - Thursday, October 7, 2010
Gregory Adams tells Marketing Daily the microsite will be the baseline f ...
- Marketers Among Those Offering Health Advice At Sharecare.com
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Stuart Elliott reports that a new interactive social network on health a ...
- Honda Supports 'Dreams' With Social Media
Marketing Daily, Karl Greenberg - Tuesday, October 5, 2010
Honda is launching a month-long social media campaign designed to drive peop ...
- Ad Groups Band Together For Online 'Do Not Track' List
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
In a broad attempt by the online advertising industry to ward o ...
- Industry Launches Behavioral Data Opt-Out
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
To discourage federal intervention, leading marketing organizations are preparing to roll o ...
- Reebok Ads Star Alex Ovechkin's Head
Marketing Daily, - Monday, October 4, 2010
The ads show hockey rookies who find Ovechkin's disembodied head in wei ...
- MediaVest Taps Baehr As Digital Publishing Chief
Online Media Daily, - Monday, October 4, 2010
Sarah Baehr has joined MediaVest USA as senior vice president-director of digit ...
- More People Researching Online Before They Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 30, 2010
Allison Linn reports that 58% of Americans go online to research produc ...
- VivaKi 'Pool' Finds Users Also Like To Select Ads For Short-Form Video
Online Media Daily, Joe Mandese - Thursday, September 30, 2010
The Pool, the new advertising research and development think tank created ...
- Just An Online Minute... Prairie Dog Photobomber Helps Launch A New Reality Show Where YOU'RE In Control
Just An Online Minute, Kelly Samardak - Wednesday, September 29, 2010
Let's get some things out of the way first. No. 1: Wh ...
- Ford, Pandora Launch Cause-Marketing Effort
Marketing Daily, Karl Greenberg - Tuesday, September 28, 2010
The fourth-quarter campaign allows Pandora visitors to use the platform's social sha ...
- Online Retailers Get More Global
Marketing Daily, Sarah Mahoney - Tuesday, September 28, 2010
While 73% of online retailers say they already send products abroad fr ...
- DHL Express Plays Up Its Timeliness
Marketing Daily, Tanya Gazdik - Wednesday, September 29, 2010
Created by 180 Amsterdam, the campaign includes TV, print and online ad ...
- Canon Campaign Focuses On Technology
Marketing Daily, Aaron Baar - Tuesday, September 28, 2010
"There's a lot of clutter out there from a lot of differe ...
- NBCU Chief Likens Video Sampling Model To Drug Dealers Pushing Addictive Drugs To Kids
Show Daily, Joe Mandese - Wednesday, September 29, 2010
NBC U's Lauren Zalaznick, amazingly just disclosed a seemingly secret big med ...
- Disney Kicks Off User-Generated Campaign
Marketing Daily, Tanya Gazdik - Monday, September 27, 2010
Disney Parks guests will star in TV spots as part of t ...
- Nielsen Debuts Online Ratings
MediaDailyNews, Wayne Friedman - Monday, September 27, 2010
For TV and digital media advertisers looking for a comparable metric ...
- Online's Ad Challenge: Branding on The Web
Around the Net In Media, Fern Siegel - Sunday, September 26, 2010
The Web generated $22 billion in 2009 in the U.S. alone, accordi ...
- Advertising at the College Level
Notes from the Digital Frontier, Chris - Thursday, September 16, 2010
One online campaign I remember vividly from last year was the Victoria ...