- Local Ad Revenues Showing 19.6% CAGR Through 2014
Research Brief, Jack Loechner - Monday, September 27, 2010
According to the BIA/Kelsey U.S. Local Media Annual Forecast (2009-2014), the U. ...
- Verizon To Change Mob-Data Plans
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
...
- Tofu Goes Interactive In Education Bid
Marketing Daily, Karlene Lukovitz - Thursday, September 23, 2010
Why the education push? While tofu continues to grow in popularity ...
- Home Vid Biz Has Become Quite Baffling To Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 23, 2010
...
- Brands To Back Smithsonian Museum Day
Marketing Daily, Karl Greenberg - Wednesday, September 22, 2010
Toyota's involvement includes broadcast, print and online experiences: In Smithsonian Magazine a ...
- Nielsen Extends Meaning Of 'Extended Screen,' Includes TV Shows Viewed Online Without The Same Commercials
MediaDailyNews, Joe Mandese - Thursday, September 23, 2010
In a move that has potentially significant implications for how telecasters, advertiser ...
- CBS' Moonves: Upbeat About 2011 Revs, Cross-Platform
MediaDailyNews, David Goetzl - Wednesday, September 22, 2010
Headlines about ad sales when media companies announce results for July-September wi ...
- MediaMath To Offer Real-Time Research On Online Campaign Effectiveness
Online Media Daily, - Thursday, September 23, 2010
Online advertising demand-side platform MediaMath Wednesday said it is working with consum ...
- To Retarget Or Not To Retarget? When It Comes To Search, There's No Question
SearchBlog, Laurie Sullivan - Thursday, September 23, 2010
Retargeting will become a necessary tool for online marketers as the advertisi ...
- Sprint Creates 'Epic' Campaign
Marketing Daily, Aaron Baar - Tuesday, September 21, 2010
"Movies capture the imagination of everyone. It's the upper echelon of vid ...
- Ally Bank Focuses On Customer Love
Marketing Daily, Tanya Gazdik - Wednesday, September 22, 2010
"We hear from happy customers every day in social media and throu ...
- AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Get The Most Out Of Online Video
Marketing Daily, Shane Steele - Tuesday, September 21, 2010
Combining data, insights and technology is essential for delivering video content ...
- TIAA-CREF Urges: 'Become Your Future You'
Marketing Daily, Tanya Gazdik - Monday, September 20, 2010
This is the first time the company is using real TIAA-CREF adviso ...
- Online TV Viewers Tolerate More Ads
Around the Net In Media, Fern Siegel - Monday, September 20, 2010
People who watch TV shows online will tolerate about twice the amou ...
- Report: Amazon After U.K. Movie-Renter
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
Amazon has made a takeover offer for movie-rental firm Lovefilm, which valu ...
- Can Startup Turn Captchas Into Cash?
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
New York startup Solve Media says it can swap out the rando ...
- Study: Consider Objective In Call To Action Ads
Marketing Daily, Aaron Baar - Friday, September 17, 2010
As with any marketing technique, consideration of which messaging format to u ...
- Reprise Surprise: Interpublic Taps Breen To Take Digital Shop Global, Expand Offering
Online Media Daily, Joe Mandese - Monday, September 20, 2010
Four years after acquiring search and social media specialty shop Reprise Medi ...
- Rotten Tomatoes Uses Facebook To Connect With Users In Real Time
Online Media Daily, Gavin O'Malley - Sunday, September 19, 2010
With Facebook's help, movie-review hub Rotten Tomatoes on Friday debuted new soci ...
- So Kodak: Updating The Idea Of The 'Kodak Moment'
Marketing Daily, Aaron Baar - Friday, September 17, 2010
In addition to the television commercials (which will run on national a ...
- Scottrade 'Welcomes' Investors In Ad Campaign
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2010
Scottrade is launching a multi-media marketing campaign which the company says ...
- Zappos Thrives On Being Eccentric
Around the Net In Brand Marketing, Nina Lentini - Wednesday, September 15, 2010
When Dick Richards noticed a link buried in a list on t ...
- Video Views Surge On Newspaper Sites, Advertisers Take Notice
MediaDailyNews, Erik Sass - Tuesday, September 14, 2010
Video viewing on newspaper Web sites soared 65% in the second quarte ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chi ...
- Newman's Own Lets Food 'Speak for Itself'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, September 14, 2010
In its first major effort since the death of its namesake ...
- AT&T Campaign Gets To The Root Of Search
Marketing Daily, Aaron Baar - Monday, September 13, 2010
"No one's really connecting themselves to that emotional reason for why ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Nielsen: Android Users More Likely To Click In-App Ads
Online Media Daily, Mark Walsh - Monday, September 13, 2010
Android users are more likely to click on ads within apps th ...
- Ikea Turns Focus To Families With New Campaign
Around the Net In Brand Marketing, Nina Lentini - Monday, September 13, 2010
Looking to change its image as a supplier of furniture to colle ...