Sponsor content will bear their names and logos to distinguish its contributions from those of other sources (and add a little branding in
the process).
"It's interesting to see how seriously the brands are taking their answers," says Jeff Arnold, chairman and chief architect at Sharecare and founder of WebMD, because they know their replies will not be far from those of the experts'. He hopes to have a million answers on the site by the end of the year.
advertisement
advertisement