The ads show hockey rookies who find Ovechkin's disembodied head in weird places asking them if they got the U+ Crazy Light skates and then laughing maniacally. The first spot shows a kid going to his locker before practice. He opens it to see Ovechkin's head on the top shelf saying "the championship will soon be ours! All ours."
The ads are set to break this month on sports cable networks in the U.S. and Canada including FSN, Versus, NHL Network, TSN, RDS and CBC.
advertisement
advertisement