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More People Researching Online Before They Buy

Allison Linn reports that 58% of Americans go online to research products and services they are considering purchasing, according to the Pew Research Center's Internet & American Life Project, up from 49% in 2004. And 52% are purchasing products online as of May 2010, up from 36% in May of 2000.

Men and women do online research at a similar rate, but 88% of users with a household income of $75,000 or more are using the Internet to research purchases, compared with 67% of those who make $30,000 or less.

Twenty-four percent have posted reviews or comments about products and services.

Read the whole story at LifeInc. On Today »

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