- Virgin America, Google Hand Out Chromebooks
Marketing Daily, Aaron Baar - Thursday, June 30, 2011
Between July 1 and Sept. 30, Virgin America passengers flying between S ...
- Charles Schwab Launches 'Clients Speak'
Marketing Daily, - Thursday, June 30, 2011
Charles Schwab is launching a new program this summer, "Clients Speak," whi ...
- Google And Heineken Seal Ad Partnership
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 30, 2011
Heineken and Google have struck a multimillion-euro deal to partner on digit ...
- Kenshoo Names Oren CIO
Online Media Daily, Gavin O'Malley - Wednesday, June 29, 2011
Online ad technology firm Kenshoo on Wednesday named Ziv Oren as i ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- Puma Showcases Women's Soccer Stars
Marketing Daily, - Tuesday, June 28, 2011
Puma is launching a marketing program around its sponsorship of professional women ...
- Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2011
In what likely is the biggest deal yet since Turner Broadcasting tri ...
- Online Ad Spend Up, Facebook Soars 22%
Online Media Daily, Gavin O'Malley - Tuesday, June 28, 2011
Despite economic uncertainties and higher gas prices, online ad spending showed ...
- Quantcast Taps Google Display's Duggal To Head Product Team
Online Media Daily, Joe Mandese - Wednesday, June 29, 2011
Online audience measurement service Quantcast has hired a top Google display advertisi ...
- Contact Lens Seller Accused Of Violating Antitrust Laws
Online Media Daily, Wendy Davis - Tuesday, June 28, 2011
Online contact lens seller 1800Contacts has been among the most litigious marketer ...
- Walgreens Rolls Out Web Pickup Service
Marketing Daily, Sarah Mahoney - Monday, June 27, 2011
"In the big-ticket category, stores like Sears, Best Buy, and Lowe's ha ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...
- Lotame Taps SAY:Media Team To Run Chicago Office
Online Media Daily, - Tuesday, June 28, 2011
Lotame Monday announced that Steve Larson has joined as director of Midwe ...
- Ritz-Carlton Books Foursquare
Online Media Daily, - Monday, June 27, 2011
The Ritz-Carlton is introducing the World Concierge on Foursquare. Concierges from a ...
- Court Decision Striking Video Game Ban Could Squelch Open Internet Regs
Online Media Daily, Wendy Davis - Monday, June 27, 2011
Marketers are cheering a U.S. Supreme Court decision Monday striking down ...
- Should You Flash?
Marketing: Travel, Beth Freedman - Monday, June 27, 2011
Only time will tell whether the amount of a discount will matt ...
- GroupM Enters Audience-Buying Market, Unclear Whether Xaxis Will Address TV Too
Online Media Daily, Joe Mandese - Monday, June 27, 2011
Years after most of the major agency holding companies have launched ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Online Media Daily, Gavin O'Malley - Monday, June 27, 2011
Chiquita recently partnered with the movie "Rio" for a multichannel ad campaig ...
- Amazon's Not-So-Impartial Army Of Reviewers
Around the Net In Media, Phyllis Fine - Friday, June 24, 2011
Once again, the difference between more traditional and online journalism is ...
- Modelo Especial Launches Soccer Kick
Marketing Daily, - Thursday, June 23, 2011
Modelo Especial beer is getting into soccer via a partnership with Spor ...
- The New 5% Solution: Tech Projects Vs. Media Campaigns
MediaDailyNews, Joe Mandese - Friday, June 24, 2011
CANNES, FRANCE - A team from Publicis and word-of-mouth marketing shop Contagio ...
- Auto $ Drive Online: Dealers Earmark 32% For Web Media Buys
Online Media Daily, Gavin O'Malley - Thursday, June 23, 2011
Many local magazines have vanished, and newspapers have seen their print classifi ...
- OMG!!!! Such A Result, I Never Saw!!!!
Online Media Daily, George Simpson - Friday, June 24, 2011
In a press release to try and garner interest in ads th ...
- Bant Breen Leaves IPG: Former Reprise Chief Pursuing Personal Goals, Possible Venture
Online Media Daily, Joe Mandese - Thursday, June 23, 2011
Bant Breen, the digital wunderkind who brought the agency holding company ...
- Cyber Judges Tout Diversity, But Award Three Grand Prixs To Americans
Online Media Daily, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE --The Cyber Lions judging committee awarded three grand prix winne ...
- DG, MediaMind To Combine TV And Online Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 22, 2011
DG, which delivers video ads through a digital network, wanted to expa ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Michelin Man Gets Wet In New Ad
Marketing Daily, Karl Greenberg - Tuesday, June 21, 2011
"Max and his son made their way homeward bound, when mischievous ra ...
- Cheil's Virtual Shopping Campaign Takes Real Prize In Cannes, Wins Media Grand Prix
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2011
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize duri ...
- Nielsen, MyWebGrocer To Track Online Grocery Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 21, 2011
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can n ...