- Universal Tagging Value Debated
Online Media Daily, - Wednesday, March 23, 2011
Universal tagging -- the attempt to rein in and unify all t ...
- Nielsen Sues comScore Over Patents
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 23, 2011
Staking their claims to the big business of Web measurement, The Niels ...
- AT&T Hackathon Invites LA Companies To Cross-Innovate
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
AT&T Interactive wants to create a tech community in Los Angeles th ...
- NBCU Entertainment, Digital Nets Promote Longtime Execs
Online Media Daily, Gavin O'Malley - Tuesday, March 22, 2011
NBC Universal promoted both Cameron Blanchard and Tony Cardinale to the positi ...
- NYT Posts Articles on Twitter; Asks Others Not to Notice
The Social Graf, Erik Sass - Wednesday, March 23, 2011
Huh? The New York Times is clearly struggling with the whole soci ...
- Lindt Serves Up Chocolate At Sony Ericsson Open
Marketing Daily, Karl Greenberg - Monday, March 21, 2011
Swiss chocolatier Lindt USA is serving as host sponsorship of the So ...
- Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
Thanks to an improving economy and new technology, local online ad revenu ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- March Madness Records 22% Uptick In Net, Mobile
MediaDailyNews, David Goetzl - Friday, March 18, 2011
As CBS and Turner began their deal to carry NCAA tournament gam ...
- Thank You, Mr. Sulzberger
MediaDailyNews, The Riff - Thursday, March 17, 2011
I am glad you have finally decided to start charging me ...
- Ripley's Hosts Online Freak Talent Show
The Social Graf, Erik Sass - Friday, March 18, 2011
After a thoroughly depressing week, I thought Friday might be the rig ...
- Obama Admin Advocates For Online Privacy Bill of Rights
Online Media Daily, - Wednesday, March 16, 2011
At a Senate Commerce Committee hearing Wednesday in Washington, the Obama Administrati ...
- Four Out of Five Kids Ages Five and Under Are On the Web
The Social Graf, Erik Sass - Thursday, March 17, 2011
No, this is not a joke. Roughly 80% of children five a ...
- AmEx Event Pairs Duran Duran, David Lynch
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The 2011 "Unstaged" series will continue to use a variety of digit ...
- Microsoft Makes Web 'Beautiful'
Marketing Daily, Aaron Baar - Tuesday, March 15, 2011
The browser officially launched March 14 at the SXSW festival. Marketing wi ...
- New York Media Launches Vulture Network
Online Media Daily, Gavin O'Malley - Tuesday, March 15, 2011
In partnership with some like-minded entertainment sites, New York publisher New Yo ...
- Retailer Follow Up On Negative Reviews Pays Off
Research Brief, Jack Loechner - Wednesday, March 16, 2011
According to The Retail Consumer Report, commissioned by RightNow and conducted onli ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Correction: Nielsen Will Update 'Extended Screen' Clients At End Of June
MediaDailyNews, - Monday, March 14, 2011
- This Is CNN, And So Is That, And So Is That
MediaDailyNews, - Monday, March 14, 2011
AUSTIN -- During the SXSW conference here Monday, CNN announced a seri ...
- Diller: Newsbeast May Not Work
MediaDailyNews, Tom Siebert - Monday, March 14, 2011
AUSTIN - Longtime media mogul and current IAC chairman Barry Diller w ...
- Adap.TV Adapts From Ad Exchange To Video Ad-Buying Interface
Online Media Daily, - Tuesday, March 15, 2011
Expanding its services for advertisers from a video ad exchange to ...
- FTC Clamps Down On Deceptive Opt-Out Cookies
Online Media Daily, Wendy Davis - Monday, March 14, 2011
Signaling its concern about privacy and online advertising, the Federal Trade Commissi ...
- Saab Launches Social Media Program
Marketing Daily, Karl Greenberg - Friday, March 11, 2011
The program, which extends its "Story of Saab" campaign that launched ...
- Nielsen To Initially Offer Online Ratings Of TV Shows Without Promos, Local Ads
MediaDailyNews, Joe Mandese - Monday, March 14, 2011
Nielsen is taking another step toward redefining what constitutes TV programs onlin ...
- NBC Disney Execs Could Exit Hulu Board
MediaDailyNews, Wayne Friedman - Friday, March 11, 2011
Two major TV executives -- Bob Iger, CEO, Walt Disney, and Cha ...
- Should We Outlaw Online Anonymity?
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 11, 2011
If Slate's Farhad Manjoo ruled the Web, he'd make all online commente ...
- Starbucks 'Tribute' Ads Dominate 'Times' Digital
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
Prominent, top-of-page units and banners on the site feature the new (sa ...
- Tech Startup Clovr Gets $8.3 Million, Focuses On Bank Card Offers
Online Media Daily, Mark Walsh - Thursday, March 10, 2011
Clovr Media, a startup enabling card-linked offers online, has raised $8.3 milli ...
- ANA: FTC Threatens Self-Reg Program By Supporting Do-Not-Track Tools
Online Media Daily, Wendy Davis - Wednesday, March 9, 2011
The Federal Trade Commission's recent support for new browser-based do-not-track mechanisms cou ...