- Balvenie Scotch Takes The High Road
Marketing Daily, Karl Greenberg - Tuesday, March 8, 2011
The company is getting its message about being a handcrafted brand ...
- Webroot 'Woos' IRS With Humorous Campaign
Marketing Daily, Aaron Baar - Tuesday, March 8, 2011
The effort, from TDA Boulder, consists of three microsites designed to cur ...
- Trojan's Magnum, Ludacris Team For Second Year
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2011
The second annual Magnum Live Large Project, which will feature rap competitio ...
- Internet Fueling Global Ad Expansion
Online Media Daily, - Tuesday, March 8, 2011
Global Internet ad spending is projected to rise 12.7% in 2011, near ...
- 4As: Internet Measurement Still Too Clicky
Online Media Daily, Wayne Friedman - Tuesday, March 8, 2011
Austin, Texas -- Though the economy is still picking up steam ...
- Fandor Launches Indie Movie Streaming Site, Ties In Facebook
Online Media Daily, Laurie Sullivan - Wednesday, March 9, 2011
Fandor plans to launch an online service offering more than 2,500 licens ...
- Skype Launches Ad Platform
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 8, 2011
Now Skype comes with hype. The company said it is allowing bran ...
- Hockey League Promos Stanley Cup 'History'
Marketing Daily, Karl Greenberg - Monday, March 7, 2011
The National Hockey League will tout the 2011 Stanley Cup Playoffs v ...
- Viacom Research Investment Recharges Nets, Shows
MediaDailyNews, David Goetzl - Monday, March 7, 2011
Viacom CEO Philippe Dauman reiterated Monday how the company's commitment to resear ...
- Duff & Phelps Launches 'Coming-out' Party
Marketing Daily, Aaron Baar - Sunday, March 6, 2011
Duff & Phelps has launched its first advertising campaign in about fi ...
- Interpublic Taps Digital Ad Pioneer Steiger To Run East Coast Media Lab
Online Media Daily, Joe Mandese - Monday, March 7, 2011
In a move signaling plans for a stronger presence in the Ea ...
- Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
Online Media Daily, Mark S. Zagorski - Monday, March 7, 2011
In the alphabet soup online advertising world we live in, the late ...
- Google Says This Year Is Mobile's Moment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 4, 2011
Matt Brittin, who head's Google's operations in the U.K. and Ireland, sa ...
- NBCU Names Lehman Digital Chief
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
NBC Universal named Nicholas Lehman as its new president of digital f ...
- Report: Google's Search Engine Marketing Share Will Grow
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 3, 2011
A new report compiled by eMarketer predicts Google will see double-digit increas ...
- Study: Bank Of America, Chase Top Mortgage Sites
Marketing Daily, Tanya Gazdik - Wednesday, March 2, 2011
Having calculators or a few content articles about the home-buying process ...
- IAB Rolls Out Six New Ad Formats
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
The Internet Advertising Bureau, at its leadership conference in Laquinta, Calif., ga ...
- MediaTrust Launches Online Ad Bidding Platform
Online Media Daily, - Tuesday, March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. ...
- Site Specific: One Minute News Targets Gen Y
Online Media Daily, Gavin O'Malley - Tuesday, March 1, 2011
From The New York Times to CNN, are top news outlets faili ...
- Lexus Pulls Out The Stops For CT 200h
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
Lexus this week launches its biggest campaign in years. The effort ...
- Enterprise Ads Are 'Major Shift' In Strategy
Marketing Daily, Tanya Gazdik - Monday, February 28, 2011
In the past, employees have been shown picking customers up or openi ...
- Fast Casuals: Applebee's Tops In Online Impact
Marketing Daily, Karlene Lukovitz - Thursday, February 24, 2011
Applebee's realized online exposure that would translate to more than $9.5 milli ...
- Fees Could Alienate Online Bank Customers
Marketing Daily, Tanya Gazdik - Thursday, February 24, 2011
Online banking continues to grow in popularity, and according to Mintel, 7 ...
- Social Media Data Works If Segmented To Key Groups
Online Media Daily, Mark Walsh - Thursday, February 24, 2011
Social media programs generate a torrent of data from fans to wa ...
- AOL Executive Shuffle: Eun Is Out
Online Media Daily, Gavin O'Malley - Thursday, February 24, 2011
David Eun, the man tasked with revitalizing AOL's content strategy, is leavi ...
- Interclick Launches Ad Platform, Fights Privacy Charges
Online Media Daily, Gavin O'Malley - Thursday, February 24, 2011
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ...
- TripAdvisor Gets New CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
TripAdvisor.com, a travel website, has hired Barbara Messing as its CMO. Messi ...
- Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," B ...
- Google's Laws Of Display Ad Physics, More Or Less
Online Media Daily, - Wednesday, February 23, 2011
In a post on Google's "
AdWords Agency Blog Wednesday, Vice President-Produ ...
- Halogen Boosts Management With Horan Hire
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 23, 2011
Online marketing firm Halogen Media Group has named former About.com and I ...