- MediaDash To Launch Online Radio Buying Platform
MediaDailyNews, Erik Sass - Tuesday, February 22, 2011
The last few months have seen a spate of new services offeri ...
- Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control
Online Media Daily, Joe Mandese - Tuesday, February 22, 2011
The debate surrounding privacy is shaping policies and, potentially even laws, th ...
- IBM Revamps PartnerWorld, Preps $100 Million Marketing Spend For 2011
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
IBM has a new marketing-campaign assistance section of PartnerWorld Web site, maki ...
- Lexus Goes To Movies; Toyota Push Touts Its Rep
Marketing Daily, Karl Greenberg - Friday, February 18, 2011
Now that the National Highway Traffic Safety Administration has concurred with Toyota ...
- Nordstrom Dives Into Private Online Sales Biz
Marketing Daily, Sarah Mahoney - Monday, February 21, 2011
On the heels of announcing strong fourth-quarter results, Nordstrom is jumping in ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Chrysler's Super Bowl Ad Keeps Bringing 'Em In
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Edmunds.com, which has been tracking traffic to its site since the Bo ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Hoover's Campaign Leverages Its Value
Marketing Daily, Aaron Baar - Tuesday, February 15, 2011
"Hoover's has always been about helping our customers do their jobs better ...
- Outbrain Raises Additional $11M, Broadens Online Reach
Online Media Daily, Gavin O'Malley - Monday, February 14, 2011
To better align online readers with ad-supported content, recommendation engine Outbrain ju ...
- Confessions of an Online Media Seller
Online Media Daily, George Stewart - Monday, February 14, 2011
With all the technological power of online, we have not yet connect ...
- Martinez Upped To CMO Of MediaMath
Online Media Daily, - Monday, February 14, 2011
Marta Martinez has been promoted to CMO of MediaMath from senior vi ...
- 4H PSA Spotlight Contributions By Young People
Marketing Daily, Aaron Baar - Thursday, February 10, 2011
"The 4H is in just about every community in the nation," sa ...
- AOL Starts Mapping Plans For Huffington Post
Online Media Daily, Laurie Sullivan - Tuesday, February 8, 2011
AOL plans to focus more on video during the next year, expandi ...
- iCrossing, Hearst Launch Content Lab
Online Media Daily, - Tuesday, February 8, 2011
iCrossing unveiled plans for a new initiative to bring brands, agencies a ...
- Lawmaker Readies Do-Not-Track Proposal
Online Media Daily, Wendy Davis - Tuesday, February 8, 2011
A new privacy bill that includes authorization for do-not-track regulations could ...
- Hail Arianna
Online Media Daily, The Riff - Monday, February 7, 2011
So let me get this straight, AOL was spun off from t ...
- Apple Still Shines for Online Movie Sales
VidBlog, Steve Smith - Tuesday, February 8, 2011
It is hard to believe that only a few short years a ...
- Study: Gens X, Y Rely On Research, Less On Loyalty
Marketing Daily, Karl Greenberg - Monday, February 7, 2011
The study, based on a Fall 2010 poll of 865 Gen ...
- Media Brands Dominate Consumer Loyalty, Netflix Surpasses Apple As No. 1
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
Media brands were among the strongest - and two of them Netfl ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- Public Broadcasting, NCME Launch Story Portal
Online Media Daily, - Friday, February 4, 2011
The Corporation for Public Broadcasting and the National Center for Media Engageme ...
- iCrossing, Hearst Launch 'Content Lab'
Raw, Joe Mandese - Monday, February 7, 2011
iCrossing just unveiled plans for a new initiative to bring brands, agenci ...
- Worldwide: Argyle TV Pushes Global Channels
MediaDailyNews, Wayne Friedman - Wednesday, February 2, 2011
Another third-party digital television video channel has started up with a hea ...
- Online Viewers Decrease TV Time, Up Video Watching
Online Media Daily, Gavin O'Malley - Wednesday, February 2, 2011
Has online video viewing reached a plateau? Well, while a full 6 ...
- Outbrain Enlarges Its Surphace
Online Media Daily, Gavin O'Malley - Wednesday, February 2, 2011
Further streamlining its assets, AOL just unloaded its Sphere content recommendation engi ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- HomeAway.com Reveals Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 1, 2011
The 2011 spot stars the fictional "Minister of Detourism" in a top-secr ...
- ISP-Based Targeting Company Argues For Tech-Neutral Rules
Online Media Daily, Wendy Davis - Tuesday, February 1, 2011
The start-up Kindsight, which plans to roll out a form of behavior ...
- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...