• CRN, Monday, February 21, 2011 10:30 AM

IBM has a new marketing-campaign assistance section of PartnerWorld Web site, making it a one-stop location for marketing campaign design assets and co-marketing funding.

The new section of the site, IBM Co-Marketing Center, replaces a number of campaign-design programs and updates the functionality in a single location on the partner program Web site. Resources let clients create customized campaign assets such as Webinars or e-mail flyers, and the site also offers new marketing funding opportunities and reimbursement processes from IBM.

IBM will spend more than $100 million in 2011 on marketing and demand generation in the midmarket, including traditional advertising, Web-based marketing and social media, according to Ed Abrams, marketing VP for midmarket, global business partners at IBM.

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