In a post on Google's "
AdWords Agency Blog Wednesday, Vice President-Product Marketing Neal Mohan in a
describes the seemingly ever expanding online display advertising marketplace as a form of physics -- and even quantum physics -- and will ultimately become far more manageable for marketers, agencies
and publishers alike.
"The expansion in our industry is not chaotic or random," Mohan opines, adding, "We're moving towards a single platform that seamlessly incorporates the best technologies for
planning, buying, serving, creating and measuring display ads; one that will enable marketers to effectively reach and engage people across desktops, tablets, videos, mobile devices and TVs."