- EBay Launches New Campaign
Marketing Daily, - Thursday, September 15, 2011
EBay is looking to update the idea that one must be ti ...
- TRA Utilizes Adap.TV For Online Video Buys
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
Media research company TRA is now moving to the Internet to he ...
- Marriott's Fairfield Inn Says 'Let's Get It Done'
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2011
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shar ...
- Nielsen Unveils Plan To Make Facebook Panel The 'GRP' Of Online Advertising, Cites New 'Demo' Breaks
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
Nielsen Tuesday unveiled a push to turn the new online campaign ratin ...
- Amazon In Talks For New Electronic Library
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 13, 2011
Amazon.com Inc. is in talks with book publishers about launching a med ...
- WPP Kantar Acquires GMI To Enhance Online Research
MediaDailyNews, Steve McClellan - Monday, September 12, 2011
WPP's media and market research subsidiary Kantar has acquired Seattle-based research fi ...
- Video Expansion: Exponential Interactive Buys AdoTube
Online Media Daily, Gavin O'Malley - Tuesday, September 13, 2011
Shopping for a video ad network? Then consider the field officially le ...
- Dodge Touts 2012 Journey By Hiding It
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
With the 2012 model of Dodge Journey rolling into dealerships, the compa ...
- NFL Launches Women's Apparel
Marketing Daily, - Friday, September 9, 2011
The National Football League, recognizing that women make up about 44% ...
- Accelerate TV Ad Reach: Rentrak, Collective Create Cross-Platform Metrics
MediaDailyNews, Wayne Friedman - Friday, September 9, 2011
Moving to even more convergent video metrics, media researcher Rentrak and digit ...
- Collective, Rentrak Bridge TV To Internet Ad Gap
Online Media Daily, Laurie Sullivan - Friday, September 9, 2011
TV Accelerator -- launched jointly by Collective, which provides display and vid ...
- News International Launches Online, Mobile Celeb Service
Online Media Daily, - Friday, September 9, 2011
Rupert Murdoch's News International is launching a new online and mobile servi ...
- Vibrant Goes To Asia-Pacific, Brands Follow
Online Media Daily, - Thursday, September 8, 2011
Amex, Hewlett Packard, IBM, Splenda, Paramount, Mazda, and Johnson & Johnson a ...
- Companies Moving Rewards Programs Online
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Companies like CVS, Rite Aid and Dunkin' Donuts are moving their rewar ...
- Nielsen Brings TV Metrics To Online Ads
MediaDailyNews, David Goetzl - Wednesday, September 7, 2011
Nielsen said its new service, which measures online advertising, including video, h ...
- 2011 OMMA Awards Finalists Announced
Online Media Daily, The Editor - Thursday, September 8, 2011
OMMA magazine is pleased to announce the finalists for the 2011 OM ...
- Vizu Highlights Campaign Performance With Brand Metrics
Online Media Daily, Gavin O'Malley - Wednesday, September 7, 2011
Vizu Corp. is now offering marketers the ability to benchmark campaign performan ...
- Behavioral Targeting Comes To TV Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 7, 2011
Companies targeting ads to consumers on TVs based on location, channel surfi ...
- Yahoo Fires Bartz: Numbers Speak Volumes
Marketing Daily, - Wednesday, September 7, 2011
Yahoo finally confirmed rumors late Tuesday that the board of directors h ...
- Macy's, Nordstrom, GameStop Gaining Favor Online
Marketing Daily, - Tuesday, September 6, 2011
Consumers' favorite online shopping sites are still Amazon, Walmart and Best Bu ...
- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Hotels.com Campaign Goes To Great Heights
Marketing Daily, Aaron Baar - Tuesday, September 6, 2011
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to t ...
- Jibjab Expands Into Children's Books
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
The Spiridellis brothers, who run the e-card website JibJab, have launched ...
- UTexas - Austin Ads Feature 3D Projections
Marketing Daily, Karl Greenberg - Wednesday, August 31, 2011
The campaign promoting the university on the new Longhorn Network and ...
- Online Code Of Conduct Has Launched
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 31, 2011
Online advertisers have launched a "Code of Conduct" in hopes that Congre ...
- Study: Negative Reviews Grow More Powerful
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
"Negative information is now just as powerful as positive information," says Mi ...
- Negative Reviews Grow More Powerful
Online Media Daily, - Tuesday, August 30, 2011
Negative consumer reviews online are becoming increasingly important to would-be buyers. ...
- Starwood's Luxury Collection Updates Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 30, 2011
A new print and online campaign for Luxury Collection hotels uses ...
- Online School Trends For Search Marketers
SearchBlog, Laurie Sullivan - Monday, August 29, 2011
With the 2011/2012 school year beginning across the United States (at lea ...
- Calif. Realtors Launch Testimonial Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 25, 2011
Titled "Champions of Home," the campaign was created in direct response ...