A new print and online campaign for Luxury Collection hotels uses a tagline developed by the brand's former agency, Atmosphere BBDO, now Atmosphere Proximity: "Life is a collection of experiences. Let
us be your guide." It uses still-life vignettes of a credenza surrounded by framed photos of Luxury Collection hotels and topped with travel souvenirs.
Paul James, global brand leader
for the group of 79 hotels, of which Starwood manages 41 and owns 10, said the company "has not seen any immediate change in demand" in the wake of the stock market's recent gyrations.
Read the whole story at The New York Times »