- Forget Media Neutrality, Think Experience Agnosticism
VidBlog, Joe Mandese - Thursday, October 20, 2011
Joe Mandese here, filling in for Gavin O'Malley, who's been filling ...
- Old Navy Sponsors Online Mini-novela
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
In an effort to attract the attention of Hispanic shoppers, Old Na ...
- EBay Motors Launches Custom Content For The First Time
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
The effort seeks to boost the cachet of the eBay Motors bran ...
- Tire Maker Michelin Launches Online Experience
Marketing Daily, Karl Greenberg - Tuesday, October 18, 2011
Michelin has launched a new Web site that has a guided experien ...
- Correction: Press+ Helps College Papers Get Donations
MediaDailyNews, Erik Sass - Tuesday, October 18, 2011
An article which appeared in the October 12 edition of Media Dai ...
- Ad Partnerships Putting Strain On T&Cs
Online Media Daily, Laurie Sullivan - Tuesday, October 18, 2011
Partnerships give platform companies and ad agencies the ability to offer clien ...
- WOM Explodes Thanks To Social Media
Online Media Daily, Gavin O'Malley - Tuesday, October 18, 2011
Word-of-mouth marketing is soaring, thanks to social media. But to click wi ...
- Lindor Refreshes Packaging, TV Approach
Marketing Daily, Karlene Lukovitz - Monday, October 17, 2011
The new TV ad, scheduled to run through the holidays and t ...
- Shoppers Use Generic Terms To Find Buyable Items
Marketing Daily, Aaron Baar - Monday, October 17, 2011
Paid search on a brand name is an important advertising mechanism f ...
- Mandalay Bay Seeks 'Resortists'
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Mandalay Bay Resort and Casino in Las Vegas doesn't get tourists, ...
- 'New York,' 'Time' Mags Find Blogs Key To Boosting Online Traffic
Around the Net In Media, Phyllis Fine - Monday, October 17, 2011
New York magazine's online daily blogs, e-newsletters and apps like Vulture (f ...
- CPG Online Campaigns Yield 21% In-Store Sales Lift
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
A new study of multiple CPG online ad campaigns shows that the ...
- Online Mistakes Brands Can Easily Avoid
Marketing Daily, Jeff Smith - Monday, October 17, 2011
Too often, I see brand advertisers make (costly) mistakes as they ventu ...
- Pandora Gets First CMO
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Internet radio company Pandora has hired Simon Fleming-Wood as its first Chi ...
- Chinese Digital Revolution Impacts Media Choice, Brand Engagement
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
China is a huge, lucrative media marketplace. A new study by Starc ...
- Digitaria Joins Fight Against Lord's Resistance Army, Develops Ingenious Media Weapon To Wage It
Online Media Daily, Joe Mandese - Monday, October 17, 2011
Like any good agency, the team at Digitaria treats each of i ...
- Second Look: Stanford Research On Digital Information
Online Media Daily, Alan Chapell - Monday, October 17, 2011
The Center for Internet and Society at Stanford just issued research abo ...
- Hyundai Veloster Gets Pandora Internet Radio
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Personalized radio service Pandora has signed on as automotive partner with Hyund ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- Shopping Tool Ziplist Hits TV
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Ziplist has become a popular tool for grocery shopping and organizing recip ...
- GroupM Research: Make Bigger Bets On Organic Search
Online Media Daily, Steve McClellan - Thursday, October 13, 2011
A new report from GroupM Search and sibling company Kantar Media Compe ...
- Chrysler Scavenger Hunt Drives Online Traffic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Scavenger hunts are big lately as brands bring such old-fashioned consumer engageme ...
- Mobile Presents Mixed Bag For Marketers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2011
Advertisers will spend nearly $500 billion this year globally, with digital advertisi ...
- Global Online TV, Video Revs Hit $22B In 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
Global online TV and video revenues will grow five times their curre ...
- Roku Ups Offerings With HBO Go
MediaDailyNews, David Goetzl - Tuesday, October 11, 2011
Roku, the box that propels over-the-top TV, said it is offering ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- Pandora Needs Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Pandora is the most downloaded free music program in the Apple a ...
- Forget Interbrand, Rank The Brands For Yourself
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Apropos of nothing, here's a click-and-drag feature that lets you rank t ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- Cars.com Makes Super Bowl Buy
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...