- Chinese Digital Revolution Impacts Media Choice, Brand Engagement
MediaDailyNews, Steve McClellan - Friday, October 14, 2011
China is a huge, lucrative media marketplace. A new study by Starc ...
- Digitaria Joins Fight Against Lord's Resistance Army, Develops Ingenious Media Weapon To Wage It
Online Media Daily, Joe Mandese - Monday, October 17, 2011
Like any good agency, the team at Digitaria treats each of i ...
- Second Look: Stanford Research On Digital Information
Online Media Daily, Alan Chapell - Monday, October 17, 2011
The Center for Internet and Society at Stanford just issued research abo ...
- Hyundai Veloster Gets Pandora Internet Radio
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
Personalized radio service Pandora has signed on as automotive partner with Hyund ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- Shopping Tool Ziplist Hits TV
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Ziplist has become a popular tool for grocery shopping and organizing recip ...
- GroupM Research: Make Bigger Bets On Organic Search
Online Media Daily, Steve McClellan - Thursday, October 13, 2011
A new report from GroupM Search and sibling company Kantar Media Compe ...
- Chrysler Scavenger Hunt Drives Online Traffic
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 13, 2011
Scavenger hunts are big lately as brands bring such old-fashioned consumer engageme ...
- Mobile Presents Mixed Bag For Marketers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 13, 2011
Advertisers will spend nearly $500 billion this year globally, with digital advertisi ...
- Global Online TV, Video Revs Hit $22B In 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
Global online TV and video revenues will grow five times their curre ...
- Roku Ups Offerings With HBO Go
MediaDailyNews, David Goetzl - Tuesday, October 11, 2011
Roku, the box that propels over-the-top TV, said it is offering ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- Pandora Needs Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Pandora is the most downloaded free music program in the Apple a ...
- Forget Interbrand, Rank The Brands For Yourself
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 11, 2011
Apropos of nothing, here's a click-and-drag feature that lets you rank t ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- Cars.com Makes Super Bowl Buy
Marketing Daily, Karl Greenberg - Tuesday, October 11, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- What Secrets Are Your Customers Telling Google?
Marketing: Health, Chris Iafolla - Tuesday, October 11, 2011
When you meet a new friend, it's unlikely that you would wa ...
- 7 Tips To Recruit B2B Publishers
Online Media Daily, Todd Bloch - Tuesday, October 11, 2011
It can take months to develop rich affiliate partnerships with B2B publisher ...
- Schick Shaves The World, An Icon At A Time
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
The brand's Energizer Personal Care unit is running a web campaign a ...
- Cars.com Makes Super Bowl Buy
Raw, Karl Greenberg - Monday, October 10, 2011
Cars.com will be an advertiser in the Super Bowl for the fif ...
- DoubleVerify Releases Ad Verification Report
Online Media Daily, Laurie Sullivan - Thursday, October 6, 2011
Ad verification continues to have a positive influence on the online advertisi ...
- Hulu's Origins Sealed Its Fate -- And Will Change Its Sale
Online Media Daily, - Wednesday, October 5, 2011
Hulu was a grand experiment by the studios. They needed a w ...
- Brand Awareness Up 146% Through Type-In Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 5, 2011
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67 ...
- UK Ad Market Fit For Digital
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 5, 2011
In the UK, online ad spending saw 13.5% year-on-year growth during t ...
- Rhapsody To Acquire Napster
Marketing Daily, - Monday, October 3, 2011
On-demand music service Rhapsody will acquire, Napster, the company that upended t ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- Yahoo, ABC Deepen News Alliance, Collaborate On New Series
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Yahoo and ABC News have formed a new content alliance that wi ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- Postcards From The Heart: Campaign Uses Digital, Analogue Media To Support The Breast
Online Media Daily, Joe Mandese - Monday, October 3, 2011
October is National Breast Cancer Awareness Month, and much of the medi ...
- Neiman Marcus Preps Foursquare Challenge
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2011
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for abo ...