Scavenger hunts are big lately as brands bring such old-fashioned consumer engagement programs up to speed with social media. Chrysler, Cathay Pacific and Starbucks have all done so recently.
Chrysler LLC's Dodge promoted its Dodge Journey with “Search Engine for the Real World,” wherein the company hid three of the vehicles and used both traditional and social to drive
interest and leave hints. More than 1 million views were registered on YouTube. About 300,000 people watched the live feed for an average 25 minutes each.
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