- Intel Launches Films Profiling Bloggers
Marketing Daily, Aaron Baar - Friday, June 3, 2011
The new 10-minute film, which is being shown at www.intel.com/visuallife, profiles t ...
- Online Shoppers 'Follow' Faves On Social Media
Marketing Daily, Sarah Mahoney - Friday, June 3, 2011
The National Retail Federation reports that people are more willing to dabb ...
- Sometimes It Pays To Quit: EagleRider's Adventure
Marketing Daily, Karl Greenberg - Monday, June 6, 2011
Rather than drive volume with advertising, the company has deals with third-par ...
- Pandora IPO Gives Company $1.3B Valuation
MediaDailyNews, - Friday, June 3, 2011
Online radio station Pandora has priced its shares between $7 and ...
- The 2/20 Rule: Producing Nonlinear Interactive Content
Online Media Daily, Adrian Belina - Monday, June 6, 2011
Every online visitor is different -- and their attention spans vary considerabl ...
- Quova's IP Module Enhances Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, June 3, 2011
Quova, a Neustar service supporting geolocation targeting, released a data module th ...
- Dot-Brand: Get Those Applications Ready
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
About 54% of clients surveyed by a brand protection agency in t ...
- Ad On: X+1 Biweekly Research Provides Consumer Insights
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
X+1 created a biweekly research survey to supply marketers with incremental sal ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- HSN Arcade Plays Games With Female Users
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
With a new Web platform, HSN is looking to tap into female ...
- NBCU Names Schiller Head Of Non-TV-Branded Digital Sales
Online Media Daily, - Tuesday, May 31, 2011
Scott Schiller has been named executive vice president-digital media sales for N ...
- Collective Taps ScanScout's Savage To Head Sales, Strategy
Online Media Daily, - Wednesday, June 1, 2011
Jed Savage has joined Collective as executive vice president-media sales and strateg ...
- Harvard Kids Launch Name Tracker
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Two Harvard computer science kids have launched Newsle.com, which is meant ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- 'Time Out' To Sell Events Tickets On Web Site
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
UK private equity firm Oakley Capital, the majority owners of culture/events magazi ...
- Could More Ads Be Coming To Hulu?
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
News Corp. is negotiating with Hulu to allow the site to ha ...
- Blockbuster Online Campaigns Require Data, Art Partnership
Online Media Daily, Seth Dallaire - Tuesday, May 31, 2011
There's a perception that insights narrow creative objectives, while creative impulses, insufficient ...
- DoubleVerify Relaunches Ad Service To Boost Transparency
Online Media Daily, Gavin O'Malley - Tuesday, May 31, 2011
Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesd ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Chegg Brings Daily Deals To Campus
Online Media Daily, Mark Walsh - Thursday, May 26, 2011
Tapping into the social-buying craze, Textbook rental powerhouse Chegg is launching i ...
- FTC To Update Online Advertising Guides
Online Media Daily, Wendy Davis - Thursday, May 26, 2011
The Federal Trade Commission will revamp its 11-year-old online advertising guides ...
- 'The Atlantic' Begins Monthly Twitter-Based Book Club
Around the Net In Media, Phyllis Fine - Thursday, May 26, 2011
Ready to read and discuss Margaret Atwood's "The Blind Assassin"? You'll ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Correction: Break Media Ownership
Online Media Daily, - Wednesday, May 25, 2011
The May 25, 2011 Online Media Daily story, "Break Media Names Doy ...
- Brand Loyalty, Moms And The Web
Engage:Moms, Stephanie Azzarone - Wednesday, May 25, 2011
We talked to moms after reviewing the Consumer Insights results and fou ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- KBB.com Redesigns Site
Marketing Daily, - Tuesday, May 24, 2011
Kelley Blue Book has redesigned its main consumer-facing Web site and ...
- White House Names Online Response Chief
Online Media Daily, - Tuesday, May 24, 2011
Jesse Lee has a new post in the White House -- direct ...
- Lady Gaga's New Release Crashes Amazon Servers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
When Amazon offered Lady Gaga's new release "Born This Way" as ...