- PR Departments Need To Step Into Security Breaches
Marketing Daily - Top of the News, Thom Forbes - Friday, June 10, 2011
Back in the early days of the Internet, I wrote a sto ...
- Attribution Isn't One-Size-Fits All
Online Media Daily, John Kelly - Friday, June 10, 2011
When a sale comes in, almost every marketing channel raises its ha ...
- Online Advertising To Reach $31 Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 9, 2011
This year, online advertising will hit $31.3 billion, a 20% growth fr ...
- 5 Reasons For Using Spanish To Reach Hispanics Online
Engage:Hispanics, Lee Vann - Thursday, June 9, 2011
The release of the 2010 Census has re-ignited the debate about whi ...
- U.S. Online Ad Spending To Hit $31 Billion In 2011
Online Media Daily, Mark Walsh - Wednesday, June 8, 2011
U.S online advertising revenue this year will surge 20% to $31.3 billi ...
- ADmantX Adds $2.8M To Enhance Sales, Marketing
Online Media Daily, Gavin O'Malley - Wednesday, June 8, 2011
Contextual ad startup ADmantX on Wednesday said it raised $2.8 million, l ...
- CBS Research Chief Calls Netflix A 'Phenomenon,' Says It's Now As Big As A Mid-Size Cable Net
MediaDailyNews, Joe Mandese - Wednesday, June 8, 2011
Netflix's online streaming service is rapidly emerging as an important gateway f ...
- Online Show Streams Undercut Retrans Fee Necessity
On Media, Diane Mermigas - Friday, June 3, 2011
Just when network and local broadcasters are getting comfortable with the noti ...
- Visible Measures Taps Google's Botto For Analytics Group
Online Media Daily, - Tuesday, June 7, 2011
Visible Measures this morning named former head of Google Analytics Sales/Enterprise Pa ...
- Intel Launches Films Profiling Bloggers
Marketing Daily, Aaron Baar - Friday, June 3, 2011
The new 10-minute film, which is being shown at www.intel.com/visuallife, profiles t ...
- Online Shoppers 'Follow' Faves On Social Media
Marketing Daily, Sarah Mahoney - Friday, June 3, 2011
The National Retail Federation reports that people are more willing to dabb ...
- Sometimes It Pays To Quit: EagleRider's Adventure
Marketing Daily, Karl Greenberg - Monday, June 6, 2011
Rather than drive volume with advertising, the company has deals with third-par ...
- Pandora IPO Gives Company $1.3B Valuation
MediaDailyNews, - Friday, June 3, 2011
Online radio station Pandora has priced its shares between $7 and ...
- The 2/20 Rule: Producing Nonlinear Interactive Content
Online Media Daily, Adrian Belina - Monday, June 6, 2011
Every online visitor is different -- and their attention spans vary considerabl ...
- Quova's IP Module Enhances Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, June 3, 2011
Quova, a Neustar service supporting geolocation targeting, released a data module th ...
- Dot-Brand: Get Those Applications Ready
Marketing Daily, Karl Greenberg - Thursday, June 2, 2011
About 54% of clients surveyed by a brand protection agency in t ...
- Ad On: X+1 Biweekly Research Provides Consumer Insights
Online Media Daily, Laurie Sullivan - Thursday, June 2, 2011
X+1 created a biweekly research survey to supply marketers with incremental sal ...
- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- HSN Arcade Plays Games With Female Users
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
With a new Web platform, HSN is looking to tap into female ...
- NBCU Names Schiller Head Of Non-TV-Branded Digital Sales
Online Media Daily, - Tuesday, May 31, 2011
Scott Schiller has been named executive vice president-digital media sales for N ...
- Collective Taps ScanScout's Savage To Head Sales, Strategy
Online Media Daily, - Wednesday, June 1, 2011
Jed Savage has joined Collective as executive vice president-media sales and strateg ...
- Harvard Kids Launch Name Tracker
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Two Harvard computer science kids have launched Newsle.com, which is meant ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- 'Time Out' To Sell Events Tickets On Web Site
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
UK private equity firm Oakley Capital, the majority owners of culture/events magazi ...
- Could More Ads Be Coming To Hulu?
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
News Corp. is negotiating with Hulu to allow the site to ha ...
- Blockbuster Online Campaigns Require Data, Art Partnership
Online Media Daily, Seth Dallaire - Tuesday, May 31, 2011
There's a perception that insights narrow creative objectives, while creative impulses, insufficient ...
- DoubleVerify Relaunches Ad Service To Boost Transparency
Online Media Daily, Gavin O'Malley - Tuesday, May 31, 2011
Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesd ...
- Marketers Yet To Exploit Online Social Games
Online Media Daily, Mark Walsh - Friday, May 27, 2011
Even with a whopping 250 million people playing casual games a mont ...
- JetBlue Asks For Celebrity Baggage
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2011
Celebrities are known for having their fair share of "baggage" (just a ...
- Chegg Brings Daily Deals To Campus
Online Media Daily, Mark Walsh - Thursday, May 26, 2011
Tapping into the social-buying craze, Textbook rental powerhouse Chegg is launching i ...