- FTC To Update Online Advertising Guides
Online Media Daily, Wendy Davis - Thursday, May 26, 2011
The Federal Trade Commission will revamp its 11-year-old online advertising guides ...
- 'The Atlantic' Begins Monthly Twitter-Based Book Club
Around the Net In Media, Phyllis Fine - Thursday, May 26, 2011
Ready to read and discuss Margaret Atwood's "The Blind Assassin"? You'll ...
- Downtown Reviving: N.Y.C. Launches Global Push
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
New York City is launching a global campaign to promote Lower Manhatta ...
- Correction: Break Media Ownership
Online Media Daily, - Wednesday, May 25, 2011
The May 25, 2011 Online Media Daily story, "Break Media Names Doy ...
- Brand Loyalty, Moms And The Web
Engage:Moms, Stephanie Azzarone - Wednesday, May 25, 2011
We talked to moms after reviewing the Consumer Insights results and fou ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- KBB.com Redesigns Site
Marketing Daily, - Tuesday, May 24, 2011
Kelley Blue Book has redesigned its main consumer-facing Web site and ...
- White House Names Online Response Chief
Online Media Daily, - Tuesday, May 24, 2011
Jesse Lee has a new post in the White House -- direct ...
- Lady Gaga's New Release Crashes Amazon Servers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 24, 2011
When Amazon offered Lady Gaga's new release "Born This Way" as ...
- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Soap Opera Demise Expands P&G, NBC Efforts
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
Rich DelCore, P&G's director of global brand entertainment and VP of i ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Real Estate Second-Biggest Online Advertiser
Online Media Daily, - Friday, May 20, 2011
The real estate sector in the U.S. is now the second-largest spend ...
- Brightcove Partners With 5min Media On Video Deal
Online Media Daily, Mark Walsh - Monday, May 23, 2011
Online video platform Brightcove has struck a deal with video syndication fi ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- How Much Do Teens Actually Care About Privacy On The Web?
Engage:Teens, Frank O'Brien - Thursday, May 19, 2011
The survey's findings were pretty significant: 32% of online teenagers (and 4 ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- Correction: Anti-SLAPP Reps Yelp Reviewers in Lawsuits
Online Media Daily, - Wednesday, May 18, 2011
The May 18th story "Dentist Who Sued Yelp Must Pay Legal Fee ...
- VigLink To Apply Analytics To Affiliate Marketing
SearchBlog, Laurie Sullivan - Thursday, May 19, 2011
Google Ventures began contributing venture capital funds in June 2009 to VigLin ...
- Pizza Hut Sponsors 'Mythbusters' Episode
Marketing Daily, - Wednesday, May 18, 2011
Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that buil ...
- Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with ...
- Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households a ...
- Media Matters: Orbitz Should Stop Advertising On Fox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 17, 2011
Media Matters will launch a campaign to try to get travel si ...
- Budweiser Offers A Shot At The 'Big Time'
Marketing Daily, Tanya Gazdik - Monday, May 16, 2011
Budweiser plans digital support (including display ads) in multiple international markets, includi ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- Chrysler Tries For Online Transparency
Marketing Daily, - Monday, May 16, 2011
Chrysler Group is going for online transparency with its web ads. T ...
- Major Brands Boost Online Spend In The U.K.
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
A theme at a conference organized by the Chartered Institute of Marketing ...