- VW Thinks Blue: New Campaign, MoMA Partnership
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
The effort is timed with the inauguration of the automaker's new pla ...
- Conde Nast Ideactive Markets Digital Capabilities
MediaDailyNews, Erik Sass - Monday, May 23, 2011
Conde Nast is launching a new division specializing in marketing services, call ...
- Data Should Drive More Online Brand Dollars
Online Media Daily, Mark S. Zagorski - Tuesday, May 24, 2011
The media and data business of TV, direct mail and print sti ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Soap Opera Demise Expands P&G, NBC Efforts
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
Rich DelCore, P&G's director of global brand entertainment and VP of i ...
- Comida Kraft Connects Fans With Celebrity Chef
Marketing Daily, Karlene Lukovitz - Monday, May 23, 2011
Launching today, the initiative will encourage Latina women to share recipes a ...
- Real Estate Second-Biggest Online Advertiser
Online Media Daily, - Friday, May 20, 2011
The real estate sector in the U.S. is now the second-largest spend ...
- Brightcove Partners With 5min Media On Video Deal
Online Media Daily, Mark Walsh - Monday, May 23, 2011
Online video platform Brightcove has struck a deal with video syndication fi ...
- Frito-Lay's Cheetos Rewards Goofing Off
Marketing Daily, Karlene Lukovitz - Thursday, May 19, 2011
The goal of the Cheetos Billion Minute Break is getting brand fa ...
- How Much Do Teens Actually Care About Privacy On The Web?
Engage:Teens, Frank O'Brien - Thursday, May 19, 2011
The survey's findings were pretty significant: 32% of online teenagers (and 4 ...
- Corona Offers Escape To Mexico With 'Beach Getaway'
Marketing Daily, Tanya Gazdik - Wednesday, May 18, 2011
More than 10,000 bottles and 1,000 12-pack cans will include the n ...
- Correction: Anti-SLAPP Reps Yelp Reviewers in Lawsuits
Online Media Daily, - Wednesday, May 18, 2011
The May 18th story "Dentist Who Sued Yelp Must Pay Legal Fee ...
- VigLink To Apply Analytics To Affiliate Marketing
SearchBlog, Laurie Sullivan - Thursday, May 19, 2011
Google Ventures began contributing venture capital funds in June 2009 to VigLin ...
- Pizza Hut Sponsors 'Mythbusters' Episode
Marketing Daily, - Wednesday, May 18, 2011
Pizza Hut will sponsor an episode of Discovery Channel's "MythBusters" that buil ...
- Kimberly-Clark GoodNites Effort Includes TV
Marketing Daily, Karl Greenberg - Tuesday, May 17, 2011
The company says the campaign touts GoodNites' design and fit, with ...
- Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households a ...
- Media Matters: Orbitz Should Stop Advertising On Fox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 17, 2011
Media Matters will launch a campaign to try to get travel si ...
- Budweiser Offers A Shot At The 'Big Time'
Marketing Daily, Tanya Gazdik - Monday, May 16, 2011
Budweiser plans digital support (including display ads) in multiple international markets, includi ...
- Nissan Races On With 'Innovation for Endurance'
Marketing Daily, Karl Greenberg - Monday, May 16, 2011
Nissan will have a presence at a dozen major races around t ...
- Chrysler Tries For Online Transparency
Marketing Daily, - Monday, May 16, 2011
Chrysler Group is going for online transparency with its web ads. T ...
- Major Brands Boost Online Spend In The U.K.
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 16, 2011
A theme at a conference organized by the Chartered Institute of Marketing ...
- Kraft Polly-O, String Cheeses Offer Twisted Fun
Marketing Daily, Karlene Lukovitz - Friday, May 13, 2011
Kraft Foods' string cheeses -- branded Polly-O on the East Coast a ...
- Amazon Chief Holds Court In Yonkers
Marketing Daily, Karl Greenberg - Thursday, May 12, 2011
Jeff Bezos, president, CEO and chairman of the board at Amazon, he ...
- Breckenridge Craft Beer TV Spots Spoof Big Brands
Marketing Daily, Karlene Lukovitz - Saturday, May 14, 2011
Craft beers' appeal has always resided in their distinctive, individualistic tastes a ...
- Travelzoo Launches First TV Spot, Contest
Marketing Daily, - Friday, May 13, 2011
Travelzoo has launched its first-ever TV ad and accompanying Facebook contest. T ...
- Transparency Is The New Green
Online Media Daily, Mike Bloxham - Monday, May 16, 2011
There is an opportunity for companies that address the privacy issue wi ...
- Starbucks Dominates Web Brand Popularity
Online Media Daily, Gavin O'Malley - Friday, May 13, 2011
On the Web, it turns out there's no competition among quick-service restaura ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- Hotels.com Moves Into Mobile
Marketing Daily, - Thursday, May 12, 2011
Hotels.com is supporting its growing mobile bookings with a smartphone application f ...
- Group Commerce Raises Another $10M
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 12, 2011
Eyeing expansion, daily-deal platform provider Group Commerce has raised an additional $ ...