- Online Marketers Say Community Is The Thing
Marketing Daily, Karl Greenberg - Wednesday, May 11, 2011
Is the online solitary experience solitary? When we buy things through onli ...
- In Hardware, Older Buyers Head Online
Marketing Daily, Sarah Mahoney - Wednesday, May 11, 2011
When it comes to the manly world of tools, power tools, a ...
- Horizon Adapts To Widgets, Over-The-Top Video: Develops Platform With Adap.tv
MediaDailyNews, Joe Mandese - Thursday, May 12, 2011
Video ad platform developer Adap.tv continues its expansion into big Madison Aven ...
- Reuters Live Stream Launched
Online Media Daily, - Wednesday, May 11, 2011
Reuters has launched Reuters Live Stream, an online service providing live vid ...
- Revs Down, Irvine Out As About CEO
Online Media Daily, Gavin O'Malley - Wednesday, May 11, 2011
Unable to plug declining ad revenue, Cella Irvine is out as C ...
- Amazon, Netflix, Avon Top Customer Satisfaction List
Marketing Daily, Sarah Mahoney - Wednesday, May 11, 2011
The big winner is online retailing overall: Customer satisfaction with e-retail remai ...
- Citgo Launches New Ad Push
Marketing Daily, - Tuesday, May 10, 2011
Citgo is launching a new ad campaign featuring real people and highlighti ...
- This is Your Brain on Screens Revisited
Media Magazine, Joe Mandese - Wednesday, April 13, 2011
"I am writing a story about how our brains perceive and proce ...
- Google Reserves $500 Mil To Settle Justice Ad Probe, Claims No 'Material' Effect
Online Media Daily, Joe Mandese - Wednesday, May 11, 2011
Google late Tuesday disclosed that it has set aside $500 million duri ...
- Clearspring Raises $20M, Considers Acquisitions
Online Media Daily, Gavin O'Malley - Tuesday, May 10, 2011
In preparation for its next phase of growth, social media software compa ...
- Aperture Founder Knoll Joins AdSafe Media
Online Media Daily, - Wednesday, May 11, 2011
Scott Knoll has left audience targeting and measurement firm Aperture, which ...
- Fox Study: TV Spots More Engaging Than Online Ads -- Multiplatform Best Of All
Around the Net In Media, Phyllis Fine - Tuesday, May 10, 2011
Want consumers to be truly engaged with your ads? Then combine ...
- Subaru Goes All 'Ted Baxter' In AWD Campaign
Marketing Daily, Karl Greenberg - Monday, May 9, 2011
The effort, "The World's Worst Weatherman," has the central idea that y ...
- Monetizing Luxury Online
Marketing Daily, Kate Benson - Tuesday, May 10, 2011
You better be findable on Facebook, because if you're searched for a ...
- Michelob Ultra, Bridgestone Team For Father's Day Promo
Marketing Daily, Tanya Gazdik - Monday, May 9, 2011
The Golfer's Ultimate 6-Pack will be released on May 23 and ...
- WestJet Launches 'Moments' Ad Campaign
Marketing Daily, - Monday, May 9, 2011
The Canadian airline WestJet is launching an ad campaign depicting true experienc ...
- Microsoft Skypes Skype With $8.5 Billion Offer
Marketing Daily - Top of the News, Thom Forbes - Tuesday, May 10, 2011
Reuters says the deal is just about done and will be announc ...
- Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend
Online Media Daily, Mark Walsh - Monday, May 9, 2011
Content syndication platform Mochila is the latest online company to adopt t ...
- Groupon + Live Nation = GrouponLive
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 9, 2011
Likely changing the shape of live event marketing, Groupon and Live Nati ...
- Netflix Crosses Each Stream As It Comes To It
Marketing Daily - Top of the News, Thom Forbes - Monday, May 9, 2011
psychiatric patient in a bustier" only to discover that you're a d ...
- Mendes, Watts Star In P&G's Pantene Campaign
Marketing Daily, Karl Greenberg - Thursday, May 5, 2011
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey N ...
- Clarification: Bloomberg Terminals Carry Online Ads
MediaDailyNews, - Thursday, May 5, 2011
A May 5 brief from "Around the Net in Media" titled "'Bloombe ...
- Compete, Ground Truth Measure Two-Screen Tracking
Online Media Daily, Mark Walsh - Thursday, May 5, 2011
Web measurement outfit Compete and mobile analytics firm Ground Truth have team ...
- Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
Marketing Daily, Karlene Lukovitz - Wednesday, May 4, 2011
Starbucks has partnered with MOG Music Network (MMN) to provide music fa ...
- Pennzoil Lets Customers Trumpet Its Virtues
Marketing Daily, Karl Greenberg - Wednesday, May 4, 2011
Pennzoil is focusing on its customers -- how they feel about t ...
- Shopping Trends: Online Trends and Seasonal Peaks
Engage:Moms, Maria Bailey - Wednesday, May 4, 2011
Considering the recent economic crisis, it's interesting to note that while thr ...
- Valvoline, Telemundo Partner For TV Show
Marketing Daily, Karl Greenberg - Tuesday, May 3, 2011
Valvoline is using the program to promote its NextGen motor oil, ...
- Kayak Breaks New TV Ads
Marketing Daily, - Tuesday, May 3, 2011
Kayak launched a new ad campaign last Thursday. TV and out-of-home launch ...
- TrueCar.com Acquires Social Network Honk.com
Marketing Daily, - Tuesday, May 3, 2011
New- and used-car pricing, trends and forecasting site TrueCar.com has acquired automoti ...
- Google's 90-Second Spots Promote Chrome Browser
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 4, 2011
Google launched a campaign on national TV last night to boost usa ...