- News Video Skyrockets in Online Media
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
Overall, all online media categories showed growth in the use of vid ...
- Publishers Need To Safeguard Their Sites
Online Media Daily, Jeremy Ostermiller - Tuesday, May 3, 2011
In 2011, the opportunities in online advertising are at an all-time hig ...
- Why Don't We Click on Pop-Up Ads?
Notes from the Digital Frontier, morgan - Monday, April 18, 2011
In an age of digital everything, it is not a surprise th ...
- Game Face: Funding, Online Deals Surge 36%
Online Media Daily, Gavin O'Malley - Friday, April 29, 2011
Driven by advancements in online and social gaming, funding and acquisition dea ...
- Search Me: Emitations Rings Up Profit From Royal Wedding
Online Media Daily, Laurie Sullivan - Friday, April 29, 2011
Prince William and Catherine, the Duchess of Cambridge, may have tied t ...
- Four Seasons Private Residences Uses New Approach
Marketing Daily, - Thursday, April 28, 2011
Four Seasons Private Residences Denver is breaking a new marketing campaign direct ...
- Nescafé Dolce Gusto: Play With Your Coffee
Marketing Daily, Karlene Lukovitz - Wednesday, April 27, 2011
The app, "Latte Yourself," lets those who "like" the brand take a ...
- Blue Cross Blue Shield Breaks New Work
Marketing Daily, - Wednesday, April 27, 2011
Blue Cross Blue Shield of North Carolina is breaking a campaign them ...
- New WPP Unit Shifts Focus From Madison To 10th Avenue, Combines Outdoor, Mobile, Content, Performance
MediaDailyNews, Joe Mandese - Thursday, April 28, 2011
As far as streets go, New York City's Madison Avenue may sti ...
- Ram Truck Launches Outdoorsman Online
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Chrysler's Ram Truck division has rolled out a new version of t ...
- Publicis, Vibrant Spearhead Campaign For Charter Schools
Online Media Daily, Laurie Sullivan - Friday, April 22, 2011
Vibrant Media has donated 3,000 words, or clicks, to help Publicis Mod ...
- Holland Replaces Huston As Head Of Microsoft Global Ad Sales
Online Media Daily, - Friday, April 22, 2011
Microsoft Thursday named Frank Holland head of its global advertising sales busines ...
- Ad Industry: The Year Of The IPO
Online Media Daily, Laurie Sullivan - Thursday, April 21, 2011
The advertising industry likes to think 2011 will be the year ...
- Arbitron TAPSCAN Gets MRC Accreditation
MediaDailyNews, Erik Sass - Wednesday, April 20, 2011
Radio ratings firm Arbitron announced that TAPSCAN, its Web-based sales proposal a ...
- Catalina Marketing Puts Coupons Online
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 20, 2011
It is introducing Coupon Network by Catalina at Couponnetwork.com. Advertisers with offe ...
- 2011: The Year Of Display Advertising
Online Media Daily, Bobby Figueroa - Wednesday, April 20, 2011
Thanks to a confluence of factors, marketers have the ideal environment ...
- Failure To Protect Personal Info Is Grounds To Sue RockYou
Online Media Daily, Wendy Davis - Tuesday, April 19, 2011
In a ruling that could impact a broad swath of online priva ...
- Walmart Will Buy Web-Based Social Platform Kosmix To Build E-commerce, Mobile
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 19, 2011
Kosmix will become part of @WalmartLabs, based in Silicon Valley. While Walma ...
- Ministry Ad Effort: 'Come Find The Israel In You'
Marketing Daily, Tanya Gazdik - Monday, April 18, 2011
The tourism ministry conducted a reality TV-style nationwide search to identify a ...
- Kotex Launches Fem Care Products for Tweens
Marketing Daily, Tanya Gazdik - Saturday, April 16, 2011
Research shows that one in three young girls has no idea what ...
- JetBlue Launches 'NonStop' Boston Campaign
Marketing Daily, - Saturday, April 16, 2011
A character called Mr. Nonstop has the leading role in an ...
- 'Friday Night Lights' Memorabilia Up For Auction
MediaDailyNews, David Goetzl - Friday, April 15, 2011
Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can o ...
- Ad Council Taps Communispace For Insights
Online Media Daily, - Friday, April 15, 2011
Customer insight communities company Communispace is partnering with the Ad Council, ...
- IAB Says Online Ad Revenue Was $26 Billion In '10
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 15, 2011
The Interactive Ad Bureau says last year online spend reached a reco ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Brands Take To The Web For Global Reveals
Marketing Daily, Karl Greenberg - Thursday, April 14, 2011
As automakers accelerate production of vehicles designed to be sold everywhere ...
- TrueCar Preps National Program To Build Awareness
Marketing Daily, Karl Greenberg - Wednesday, April 13, 2011
Online automotive site TrueCar has signed a deal with direct marketing compa ...
- Mazda Launches New Brand Campaign
Marketing Daily, - Wednesday, April 13, 2011
Mazda has a new ad push starting this week with the them ...
- Online TV Revs Hit $1.6B, But Networks Move Cautiously
MediaDailyNews, Wayne Friedman - Wednesday, April 13, 2011
Major growth of U.S. online television has pushed the business to $1 ...
- Internet Helping Drive TV Spending
Online Media Daily, - Wednesday, April 13, 2011
Multiple executives at MediaPost's Outfront conference said TV ad spending is benefiti ...