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IAB Says Online Ad Revenue Was $26 Billion In '10

The Interactive Ad Bureau says last year online spend reached a record $26 billion, a 15% leap versus the year before. In the fourth quarter alone, online advertisers spent 19% more than in the quarter in 2009, the fifth consecutive quarter of revenue growth for the online advertising industry. The IAB finds that search advertising remains the most popular ad format for U.S. online advertisers, accounting for some 46% of online ad spending for the year.

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